We specialize in guiding heavy metal and alternative bands through the ever-evolving music industry with a hybrid marketing and public relations approach. Combining traditional PR with cutting-edge digital strategies, we help artists establish a powerful, lasting presence both online and offline.

🛠️ Note: Every promotion package is tailored to fit the needs, goals, and budget of each band. Not every service will make sense for every artist, but every band we work with gets the same care, creativity, and respect.

🎤 PR & Media Outreach

We help bands get the attention they deserve with press strategies that resonate in today’s fast-moving music world.

• Press Kits & Storytelling: Craft compelling narratives and electronic press kits (EPKs) that make it easy for media to cover your band.

• Media Relations: Build meaningful relationships with key journalists, influencers, and tastemakers in the heavy metal and alternative scenes.

• Show & Tour PR: Maximize visibility for your live events with professionally written press releases, targeted outreach, and local/national coverage.

• Event Promotion: Create buzz around festivals, tours, and special performances through cross-channel promotion and strategic timing.

• Post-Event Coverage: Leverage the energy from your performances with photo releases, media recaps, and ongoing fan engagement.

🔥 Brand Identity & Positioning

• Brand Strategy Development: Craft a unique brand voice that resonates with fans and stands out in a crowded scene.
• Visual Identity Consulting: Logos, album art, stage visuals, and merch design tailored to your band’s ethos.
• Merchandise Strategy: From T-shirts to vinyl, we help design and plan merch that fans want to wear and collect.

📈 Marketing & Digital Strategy

• Custom Marketing Plans: Based on your goals, genre, and fanbase. No cookie-cutter templates.

• Audience Research: Deep insights into your fans’ behaviors, preferences, and platforms.

• Content Calendars: Plan consistent, strategic releases and posts tied to your tours and drops.

• Social Media Strategy: Platform-specific content for Instagram, TikTok, YouTube, and more.

• DSP Optimization: Get discovered on Spotify, Apple Music, and YouTube through curated campaigns and playlist pitching.

• SEO & Website Optimization: Maximize your discoverability with targeted search terms and high-performing site content.
• Email Campaigns: Direct-to-fan communication for exclusive offers, pre-saves, and tour announcements.

🤘 Band Development Consulting

Whether you’re just forming or ready to level up, our consulting services are designed to support bands at every stage:

• One-on-One Consulting: Strategy sessions tailored to your band’s goals, challenges, and resources.

• Monthly Growth Check-Ins: Evaluate progress, track analytics, and refine your strategy.

• Performance Feedback Loops: Real-time insights from fans and data to inform your next moves.

• DIY vs. Managed Plans: Choose between fully managed campaigns or guided DIY support for emerging artists.

🤝 Strategic Partnerships & Collaborations

• Brand Collaborations: Match your band with gear brands, festivals, and artists that elevate your image.
• Cross-Promotion Opportunities: Bundle tours, joint releases, and co-branded content with like-minded acts.

📊 Performance Analytics & Strategy Reviews

• Campaign Analytics Reporting: Monthly reports covering reach, ROI, fan growth, and more.

• Ongoing Optimization: We don’t set and forget, we evolve your marketing based on what’s actually working.
• Consultation Add-Ons: Additional strategy calls and sessions available as needed.

Ready to Amplify Your Band’s Voice?

Our approach is as bold as your sound, integrated, intentional, and entirely bespoke. Whether you’re booking your first tour or launching your fifth album, we’re here to help you build momentum and make noise that matters.

📩 Contact us today to start your journey.