So, you’ve released a single, and now it’s out in the world—what’s next?
Assuming you followed the steps in our checklist from a few weeks ago (See here: Checklist for Preparing to Release a Single as an Independent Artist), there are still plenty of steps you can take post-release. In this guide, we’ll cover the ones we previously suggested along with many more!
Send an Email Blast One Week After Release
When sending this email, keep it straightforward. Remind fans of the noise out there and simply let them know that your new song was released last week. Thank listeners sincerely, and ask them to share their thoughts with you. For any fans who reply, make sure to respond personally!
In this email, be sure to link to each streaming platform as well as any direct purchase options like iTunes, Amazon, or Bandcamp. A tool like Linktree can make this easy!
Send a Direct Message to Your Followers on Twitter and Instagram
There are two effective ways to do this. One is to post on social media about the song, encouraging fans to comment if they want a DM with the link. Another option is to reach out personally to followers who’ve previously messaged you, sending them the link with a friendly message. Avoid mass spamming; instead, connect genuinely with fans you’ve chatted with before. This can lead to more conversations and goodwill with your fanbase.
Respond to Comments on Social Media
This might seem obvious, but it’s often overlooked. If a fan comments on your song, make sure to thank them, or at the very least, respond with an emoji. This makes fans feel seen, appreciated, and respected!
Pitch Your Song to Playlists
Pitch your song to relevant Spotify playlists to boost plays and increase your standing in the algorithm. Avoid using playlisting services or paying for placement, as these practices violate Spotify’s Terms of Service. Be cautious with platforms like SubmitHub or Daily Playlists, as they may also infringe on these terms. Instead, search on Spotify using terms like “heavy metal” or “deathcore” with “@gmail.com” to find playlist contacts open to submissions.
Note: If you’re asked to pay for placement, decline. Paid playlisting can result in fines or removal from Spotify—it’s not worth the risk.
Lyric Videos
If you haven’t released a lyric video before or on the day of your single’s release, creating one now is a great way to maintain momentum.
Tips for lyric videos:
- Schedule it as a YouTube premiere and promote it across social media in advance.
- Invite fans to the premiere and let them know you’ll be available to chat.
- If possible, budget for some YouTube ads to promote the video.
- Break your video into 30-second clips for social media content.
Behind the Track
Write a few paragraphs on the musical and lyrical inspiration behind the song. Then, pitch this as a story to a blog for extra exposure. If you can’t get it published, you can always turn it into a social media post!
Send the Track to Podcasts and Online Radio Stations
Reach out to relevant online radio stations and podcasts with a personalized pitch to increase your song’s traction. Don’t forget to follow up!
Good luck with your release!