Photo credit Kim Hansen
Phoenix-based groovers and thrashers INCITE are making waves with their explosive new stand-alone single, “Just A Rat.” This track infuses a fresh burst of energy into the metal scene, distinguishing itself with its unique vibe. Frontman Richie Cavalera hails this as the band’s most intense work yet, underscoring INCITE’s commitment to pushing the boundaries within the genre. Featuring a powerful mix of thrashing rhythms and raw, visceral vocals, the song is poised to captivate and energize fans seeking something relentlessly unique and refreshing. The video accompanying the single is directed by Jim Louvau, known for his work with artists like KITTIE, LINKIN PARK, and JERRY CANTRELL.
Lyrically, the song speaks to anyone who has ever felt betrayed, with powerful lines like: “Tried to destroy me, won’t happen again. This was a part of your master plan, Figured it out so I ran.”
Richie comments “Just a rat is our first single and it’s unique, heavy and, to me, moving metal into a whole new, fresh direction. I wanted the lyrical content to be very relatable and god knows we’ve all dealt with a rat at some point in our lives.”
Produced by Steve Evetts and mixed by Arthur Rizk, “Just A Rat” marks INCITE’s first release under Reigning Phoenix Music, offering a glimpse of what’s to come from this exciting new partnership.
Watch the video here:https://www.youtube.com/watch?v=RJ34yo9txzo
Listen on your preferred streaming platform here: https://incite.rpm.link/justaratPR
Stay tuned for more exciting news about INCITE in the coming weeks!
Photo credit Kim Hansen
About INCITE:
Founded in Phoenix, Arizona, in 2004 by frontman Richie Cavalera, INCITE blends groove and thrash metal with a raw, relentless edge. With Lennon Lopez on drums and EL on bass, the band has honed its unyielding sound across multiple albums, evolving with each release. Their punishing intensity is amplified by producer Steve Evetts (THE DILLINGER ESCAPE PLAN, HATEBREED and mixer Arthur Rizk (Soulfly, Municipal Waste), while striking artwork by Marcelo Vasco (Slayer, Kerry King) captures their ferocity. Known for their relentless touring, Incite has conquered stages worldwide, sharing bills with DEVILDRIVER and SIX FEET UNDER, and proving their grit—like driving 500 miles through a blizzard to make a show. The addition of guitarist Layne Richardson has injected fresh energy, elevating both their live performances and songwriting. With sheer determination and raw talent, Incite has carved out a place in modern thrash, dominating every stage with their unbreakable, unforgiving sound.
About Reigning Phoenix Music
Founded in 2023, Reigning Phoenix Music is truly the 100% independently owned vision of music industry professional Gerardo Martinez and avionics and tech entrepreneur, Sven Bogner. The blueprint is to continue to help heavy metal, extreme, hard, and heavy music thrive by partnering with an array of well-established acts, new talent, and iconic artists, by offering best services and practices in the industry. But most important is to help the artists amplify their art and talent to a winning formula for success. The label recently opened a new office in London, UK.
Don’t forget to subscribe to Reigning Phoenix Music on YouTube to stay updated and listen to “Just A Rat” along with other new tracks in the RPM New Releases playlist on Spotify. Subscribe here: https://rpm.link/spotifynewreleasesPR.
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