Sweden’s leading recycling initiative Pantamera proudly announces Finnish hard rock legends LORDI as the official spokesband for its 2026 national recycling campaign. Launching on April 2, 2026, the campaign arrives alongside a brand-new LORDI single and video titled “Pantamera (PAN-TAH-MEH-RAH!)”.
Famous for their monster personas, theatrical stagecraft, and Eurovision-winning legacy, LORDI now turn their attention to sustainability—bringing their signature shock rock energy to one of Sweden’s most impactful environmental initiatives.
At the heart of the campaign is LORDI’s unique interpretation of the classic song “Guantanamera”, reimagined in their signature hard rock style. As with every Pantamera campaign, the chosen artist reshapes the familiar melody into their own sonic identity—this time transformed into a powerful, riff-driven anthem designed to resonate with rock audiences.
The band’s creative vision draws a striking parallel between horror and sustainability. As Mr. Lordi explains:
“The LORDI version of Pantamera is exploring the similarities between recycling and horror genre in general. For example, Frankenstein’s monster and Zombies are recycled flesh and bones.”
Stream the song here: https://lordi.rpm.link/pantamera
Watch the video: https://www.youtube.com/watch?v=NKlgExcgupI
Beyond the stage, LORDI have long demonstrated a commitment to environmental and ethical causes. The band are supporters of PETA and have previously participated in a vegan fashion photoshoot for Vogue, promoting cruelty-free and sustainable materials. Their involvement in Pantamera reflects a natural extension of these values: respect for the planet and awareness of the challenges it faces.
[Photo Credit: Sascha Beetz]
Describing the band’s relentless creative output and packed schedule, one phrase fits perfectly: monsters never rest. Between new music, major live appearances, and now a nationwide environmental campaign, LORDI continue to prove that their momentum is unstoppable.
Alongside the Pantamera campaign, LORDI are gearing up for two special moments on stage:
• 22 April: A unique orchestral collaboration at Forged in Sound: Heavy Metal Orchestrated, presented by the Philharmonia Orchestra
• 26 May: A special appearance at the Eurovision Song Contest 2026 Final in Vienna
[Photo Credit: Sascha Beetz]
About Reigning Phoenix Music
Founded in 2023, Reigning Phoenix Music is truly the 100% independently owned vision of music industry professional Gerardo Martinez and avionics and tech entrepreneur, Sven Bogner. The blueprint is to continue to help heavy metal, extreme and hard music thrive by partnering with an array of well-established acts, new talent, and iconic artists by offering best services and practices in the industry. RPM’s paramount goal is to help the artists amplify their music and talent to a winning formula for success.
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