Throwing your music on Spotify and posting about it on social media does not qualify as a release plan in today’s crazy, oversaturated market. If you’ve taken the time to write the material, rehearse it, go to (or build) a studio, and record it, the hard part is done. Don’t stop short of the finish line. I don’t care if it’s your first single or your fourth album, signed or unsigned, young or old, we’re all faced with the same obstacles. Social media algorithms work against us. The traditional methods of reaching an audience have dwindled. Everyone is capable of putting out pro level music with the help of technology. You need to work smarter and harder than the bands competing for the same opportunities.

I’m going to help you develop a plan that works for your situation. I will walk you through some of the best practices I’ve developed over my twenty year music career. Simple things that will make your life easier. I’m going to pull the curtain back and dispel a lot of the nonsense you’ve been told about the music industry. Uncensored, no bullshit. Most importantly I’m going to show you the exact step by step content guide used by my record label to roll out projects for a lot of your favorite metal bands, and we’re going to talk through the process of doing the same for your band or project.