Promoting Your Music With A Direct Approach
As the industry landscape and virtual worlds of social media continue to shift, it is imperative you adapt your promotional and marketing strategies in order to be successful. Focusing on social media especially, algorithmic developments can significantly impact the...
Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth
Musicians are constantly exploring ways to promote their music and expand their reach. Among the myriad of promotional tactics available, paid advertising stands out as a tempting shortcut to increased visibility. However, for musicians with a small audience, diving...
Rethinking the Strategy: Why Premiering Your Track or Video on a Website Might Not Be Ideal
In the ever-evolving landscape of digital media, artists and creators are continuously exploring strategies to launch their latest works. While premiering a track or video on a specific website once held a certain allure, this approach is becoming increasingly...
Building Your Image: The Importance Of Branding
Building a strong image is of huge importance for promoting your music. Music is a multi-faceted artform and the visual artwork and imagery that accompanies your releases and shows, can significantly impact your growth. Your brand needs to represent your values, be...
Making The Most of PR: How To Effectively Manage Media Coverage
The effective implementation of your media coverage can make a huge difference in terms of strengthening industry connections, creating social media content and showcasing your successes. This blog post offers a number of ways in which musicians can be more effective...
Tuning into the Rhythm: Why Music is Released on Fridays
Have you ever noticed that many of your favorite songs and albums tend to drop just as you’re gearing up for the weekend? There’s a reason why Friday has become the unofficial global release day for new music. This trend, which might seem like a mere coincidence, is...
Mastering the Art of Social Media: YouTube, TikTok, and Threads Strategies in PR
Welcome back to our “Getting Ready for PR” series with our Chief Publicist, Holly Royle! In this new installment, we’re diving into more specialized platforms and uncovering strategies to maximize your impact on YouTube, TikTok, and the emerging app Threads. Let’s...
Amplifying Your Presence: Expert Tips on Mastering Social Media for PR
Welcome back to our insightful “Getting Ready for PR” series! Today, we’re thrilled to have our Chief Publicist, Holly Royle, sharing her expert guidance on effectively leveraging social media for public relations success. In this edition, we’ll dive deep into the...
Crisis Management in Music PR: Handling Scandals and Setbacks
In the high-stakes world of the music industry, managing a crisis effectively can be the difference between a minor setback and a career-ending scandal. Public Relations (PR) professionals in the music industry are often at the frontline, tasked with navigating the...
Getting Ready for PR: Enhancing Your Band’s Social Media Profile
Welcome back to our "Getting Ready for PR" series! Today, our Chief Publicist, Holly Royle, delves into the fundamentals of social media, starting with your profile photo and bio. Profile Photo and Banner Your social media presence begins with your profile picture....