As a musician, you’re already putting in the hard work to create incredible content, whether it’s videos, live performances, or social media posts. But what if you could take that one piece of content and turn it into multiple forms to reach a wider audience? Content repurposing can be your secret weapon to increase your visibility and connect with fans across platforms.
In this guide, we’ll dive into different ways to repurpose your content, helping you develop a customized workflow. You don’t have to use every idea—start with the ones that feel the most natural and align with your goals. Once you have a system, integrate it into your project management tool (like Trello, Asana, or Airtable) to keep things organized. Let’s get started on building a powerful content repurposing workflow!
Content Repurposing Ideas for Musicians and Bands
- Instagram Video: Upload music videos, show recordings, or behind-the-scenes clips directly to Instagram. If you’ve done an Instagram Live performance or Q&A, save it as a post to keep it accessible for fans who missed it.
- Micro-Clips: Pick 15-30 second highlights from your music videos, live performances, or studio sessions, and share them as short clips on Instagram or Facebook. This works well as a teaser to build anticipation for upcoming releases.
- Song Lyrics or Quotes: Pull powerful lines or lyrics from your songs and turn them into eye-catching quote graphics. These can be shared on Instagram and Facebook to resonate with fans, offering a personal touch that goes beyond the music itself.
- Behind-the-Scenes Stories: Use Instagram Stories to show fans a sneak peek of your creative process, gear setup, or band practice. Sharing snippets of songwriting sessions, rehearsal bloopers, or road-trip moments lets fans in on the personal side of your journey.
- Instagram Carousel Post: Summarize the story or theme of your latest song in a carousel post on Instagram, breaking it down slide by slide. This format encourages engagement as fans swipe through to get the full story.
- Song Theme Captions: Take themes from your music and turn them into engaging captions. For instance, if you recently released a song about resilience, create captions reflecting that theme for Instagram and Facebook.
- Instagram Reels: Use Reels to share short, engaging clips of your performances, studio sessions, or even lip-syncs of your own tracks. Add trending sounds or background music to connect with new fans on Instagram and keep your content fresh.
- Quick Live Stream Recap: After releasing a music video or completing a show, go live for a quick recap. Share the backstory, funny moments, or challenges you faced, and answer fan questions. This builds a personal connection and keeps fans engaged.
- Podcast or Audio Clip: Take the audio from a video or interview and turn it into a podcast or share it on music streaming platforms as an “exclusive” behind-the-scenes track. This works well for fans who prefer to listen on the go.
- Create an Infographic: Visualize your band’s journey, milestones, or a song’s story with an infographic. You could even map out your tour stops or illustrate your music influences. Infographics are a great way to keep fans interested and invested in your story.
- TikTok Content: Use short clips from live shows, rehearsal footage, or music videos to create engaging TikToks. Try experimenting with trending sounds, challenges, or dance moves that can be paired with your music to attract a new audience.
- YouTube Shorts: Repurpose content from your Instagram Reels or TikToks for YouTube Shorts. This short-form video format is ideal for quick performance clips, behind-the-scenes moments, or teasers for upcoming projects.
- Snippets in Stories: If you have a longer YouTube video, performance clip, or full-length song, share a short teaser on Instagram Stories with a call-to-action directing fans to the full piece.
- Tweetable Moments: Pull out tweet-worthy lines or lyrics from your music or interviews and post them on Twitter. This keeps your feed active and gives followers quick, shareable insights.
- Turn Tweets into Graphics: Take your most popular tweets or lyrics and turn them into text graphics for Instagram or Facebook. Text-based graphics can stand out in feeds, and they allow fans to connect with your music visually.
- Facebook Group Content: If you have a Facebook group for fans, create engaging posts around the themes of your songs or music projects. For example, start a conversation about what your songs mean to fans or share photos from the latest tour stop to keep the community active.
- Fan Shoutouts and Highlights: Show love to your fans by creating content that highlights their support. This could be reposting fan art, sharing photos from meet-and-greets, or creating “thank you” videos after a show. It’s a meaningful way to involve your audience and boost loyalty.
- Snippets for Social Media Ads: Use catchy snippets from your music videos or performances as ad content. Short, exciting clips of your music or performances are perfect for ads on Instagram, Facebook, or YouTube, driving new listeners to your channels.
- Band Member Profiles: Showcase each band member with a short video or post about their role, unique style, or background. Fans love to connect with each member individually, and it adds depth to your story as a group.
- Email Newsletter Content: Summarize exciting updates, like tour announcements, new releases, or upcoming performances, and send them to your email list. Include links to your latest music video or upcoming show tickets to drive engagement.
- Behind-the-Music Clips: Record snippets that talk about the creation of your latest song or album, inspirations, or the meaning behind the lyrics. This can be used as a standalone social media post, or as an “extra” track for fans to enjoy on your music platform.
- Lyric Videos: Take your song’s lyrics and create a simple lyric video that’s visually engaging. Fans love lyric videos, as they can sing along and share them easily.
- Throwback Clips: Revisit old content, like your first show or an early music video, and share it as a #ThrowbackThursday or #FlashbackFriday. Fans appreciate seeing the journey and growth, making your story feel even more relatable.
- Exclusive Audio Clips for Streaming Platforms: If your fans follow you on streaming platforms, consider releasing exclusive audio content, like acoustic versions, live recordings, or spoken insights into each track. It’s a bonus that fans on these platforms will appreciate.
- Album or Song Trailers: Just like movies have trailers, create a short video trailer to build anticipation for a new album or song. Show a mix of studio clips, snippets of the track, and behind-the-scenes moments to excite your fans about what’s coming next.
Create Your Repurposing Workflow
Take these ideas and choose the ones that align with your style and goals. Set up a checklist in your project management tool so you can replicate this process every time you release new content. Repurposing your work allows you to stay connected with fans, reach new audiences, and get the most out of every song, show, and story you share.
Happy repurposing, and here’s to reaching new fans and building an even stronger community around your music!