Following the triumphant resurrection of their cult-classic single, COLD SLITHER, the iconic Cobra heavy metal band from Hasbro’s G.I. Joe storms back with their first original release in decades: “Knock Em Dread.” A ferocious, riff-fueled anthem straight from the heart of the Dreadnoks’ wild legacy, this track ignites a new era of metal domination for the most notorious band ever conceived by Cobra.
An unapologetic throwback to mid-’80s heavy metal, “Knock Em Dread” surges with galloping rhythm, punishing drums, and anthemic energy. The line—“Thrashin’ and Fightin’, Dreadnoks for life!”—cements this track as a rebellious roar of loyalty, chaos, and untamed spirit. It’s a sonic gut-punch, roaring from the same engine of destruction that made their original hit a weapon of mass manipulation.
“Knock Em Dread” is the second release from the upcoming album Cold Slither, which sees Zartan, Torch, Ripper, and Buzzer reunited in an unexpected comeback chronicled in the upcoming rockumentary Band of Vipers. Once fractured by ego, disillusionment, and Cobra’s rise to power, the Dreadnoks find their way back to the music that started it all—with raw, unfiltered fury.
The new single is part of a larger COLD SLITHER resurgence that spans across comics, collectibles, and a full-blown live event at San Diego Comic-Con. With toys from Hasbro and Super7, a Skybound comic one-shot, and digital mayhem brewing across streaming platforms, the COLD SLITHER movement is just getting started.
Get ready for distortion, destruction, and denim as “Knock Em Dread” blasts across speakers and battlefields alike. The revolution has a new rallying cry—and it shreds.
The song is also once again accompanied by a video by the Illustrious Costin Chioreanu.
Stream/Watch/Purchase “Knock Em Dread” HERE: https://coldslither.rpm.link/knockemdreadPR
Watch HERE: https://www.youtube.com/watch?v=GjKIIEdJb5w
About COLD SLITHER:
Cold Slither burst onto the scene with their now classic single, “Cold Slither”, setting the stage for an even darker campaign with their upcoming album, “Cold Slither.” Helmed by the enigmatic Zartan and supported by his ruthless Dreadnoks—Torch, Ripper, and Buzzer—this band blends heavy metal ferocity with a sinister, anarchistic energy that upends the conventional music scene. Their signature sound unleashes a torrent of guttural guitars, boisterous bass, venomous vocals, and thunderous percussion, casting shadows across the musical landscape.
Each concert is a spectacle of chaos and brute force, with Cold Slither captivating hearts and demolishing instruments worldwide. Their music transcends generational divides, championing a dark new world order with each pulse-pounding beat. This band doesn’t just chase gold and platinum records; they aim to capture the minds and souls of their audience.
Conceived by Cobra Commander, Zartan and his Dreadnoks were transformed into Cold Slither, a heavy metal behemoth designed to captivate and influence America’s youth. With their cunning lyrics and compelling stage presence, they harness their music as a powerful tool for mass destruction and control.
Anticipation for their forthcoming album “Cold Slither” is building, with fans eager for a new chapter of anthems that promise not just to challenge but to change the industry. Prepare for an auditory onslaught that will resonate long after the lights fade. With Cold Slither, the revolution is not just televised—it’s an all-encompassing, reverberating force. Brace yourself to join their ranks and be changed. Their music doesn’t merely entertain; it indoctrinates.
Follow COLD SLITHER:
ColdSlitherOfficial.com | Facebook | Instagram | X | Tiktok | Spotify | Apple Music
About Reigning Phoenix Music
Founded in 2023, Reigning Phoenix Music is truly the 100% independently owned vision of music industry professional Gerardo Martinez and avionics and tech entrepreneur, Sven Bogner. The blueprint is to continue to help heavy metal, extreme and hard music thrive by partnering with an array of well-established acts, new talent, and iconic artists by offering best services and practices in the industry. RPM’s paramount goal is to help the artists amplify their music and talent to a winning formula for success. The label recently opened a new office in London, UK.
More on RPM:
reigningphoenixmusic.com | Facebook | Instagram | X | TikTok | YouTube
About Hasbro:
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.