The online space is filled with ideas of 'community'. The problem is, the idea of community being promoted frequently revolves around the click of button rather than genuine interaction. Authentic engagement with your audience is something that has been discussed in...

Whether preparing to launch a new release, embark on a tour or simply manage the daily admin of music promotion, staying organized assists immensely in terms of both sailing through the workload and increasing the success of your efforts. Across the C Squared blog,...

Taking a holistic approach is something that has been widely discussed over this series of blog posts. So, why does it keep popping up? Because it is vital in the modern digital age of music promotion. The rate of change not only across the music scene but in the...

Following on from last week's post, "Keeping It Reel", this article looks at other ways video content can be used to promote your music and why you should make use of all visual features on streaming and social platforms. This blog also looks at the importance of...

It has been debated over recent years as to how necessary music videos are in this day and age, but what is clear is that video content has the ability to push your music across social media platforms. With music videos, it's perhaps most useful to acknowledge that...

Social media is flooded with 'hacks' and 'quick fixes', and this is no different for the music promotion corners of the online space. In a fast-paced world, many musicians and artists feel pressured to not only achieve high levels of success, but to achieve this...

So far in this blog series the articles have focused on laying the groundwork around branding, goal setting and networking. These aspects all require time and energy as careful consideration is needed due to the impact this can have on other promotional activities. An...

Continuing from last week's "Part I", this article delves further into a number of effective strategies for networking online. Focusing predominantly on social media, below are tips and tricks for increasing your engagement and meaningful interactions. Please note, as...

In our fast paced world it's becoming too easy to get caught up in the seemingly 'instant' success of others, especially through what is shown on social media. There are a very (very) small number of individuals who may find themselves in the right place at the right...

Following last week's article, "Taking Your Music To The Next Level," which discussed the necessary groundwork for building success when implementing promotional strategies, this edition considers social media - your virtual 'shop window'. This week builds on the...

This article is the first in a new series that delves into the holistic approach to music marketing and PR. For those bands and artists seeking to take their careers to the next level, this series addresses the workload; what is required in different areas, how best...

Promotional strategies for marketing music have shifted and being able to adapt to new methods is key for continuing growth. A holistic approach is best. This includes traditional PR campaigns alongside strategic marketing plans that are designed with your specific...

As we've mentioned already, the most successful strategies for music promotion involve taking a holistic approach and this can include the carefully considered use of paid ads. There are misconceptions about how best to use paid ads along with who should be using them...

Music PR remains an integral aspect in the musician's toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of both...

As some of you may know, C Squared has evolved from offering strictly PR services to a hybrid model that combines both PR and marketing. While PR is still a key part of what we do, we’ve found that integrating it with intentional marketing delivers far greater impact....

Practicing good etiquette when networking with industry professionals, especially when pitching for features, seeking out touring opportunities and show bookings, can make or break a deal. It's important to consider the volume of emails and messages most industry...

In order to implement effective and higher-level music marketing strategies it's imperative that the basics are fully optimized to obtain the best possible results from these methods. The basics being referred to here include, but are not limited to, strong social...

Networking - most of us shiver when we hear this term thrown at us. However, the reality is that you may already be actively networking with necessarily realizing it. C Squared co-owner Cori Westbrook previously provided an insight into the importance of networking...

In the current age of digital music marketing, it is not uncommon for many bands and artists to find scam messages in their DMs, receive oddly worded emails and see 'get rich quick' type content being recommended online. While there are many legitimate service...

In the age of streaming, it's essential to strive to get your music, especially a new release, in front of as many people as possible. Major playlists with a high number of active listeners can assist in reaching new audiences, so it's not surprising that many bands...

It's release day. Your new single, video, or album, whatever it may be, has been unleashed on the public. Months of planning ahead with PR campaigns, marketing strategies, and social media schedules has led to this day. So, what now? The arrival of a new release is a...

In an ever changing landscape of social media algorithms, increasing your reach on these platforms can often feel like an up hill struggle. While keeping on eye on current trends and posting an array of good quality content is a key aspect of successfully running your...

The most effective method of promoting music is through a holistic approach. This means including different types of marketing strategies (which are relevant to you), alongside PR, for example. However, before the promotional work for a new music release can even...

The world of music PR may seem a little confusing if you have not encountered it before. In summary, PR = brand awareness. This is the case for both mainstream PR and music PR specifically, however, music PR operates quite differently in many aspects. As band or solo...