Running online ads to promote your music, merch, tour announcement - whatever it may be that you wish to market - can assist in boosting your reach to new and existing audiences. However, as with any marketing tools, it is key to use them effectively especially as...

The day has finally arrived - you have the final masters of your new album, the final version of your music video has landed in your inbox, the tour dates have been confirmed, and you're desperate to declare it all from the rooftops and unleash everything immediately....

When discussing a band or artist's online presence, what often comes to mind is social media follower numbers, engagement, and, of course, content. All of these aspects are important in their own right, but an area that is often overlooked is the importance of...

The landscape of the music industry is ever-changing. It is important as a band or artist to be able to adapt your marketing and promotional strategies as trends as soon arrive and subsequently fall by the wayside. This means paying close attention to your own...

Success looks different for each band and artist. For some, the primary goal is to earn a full time income from their music while for others it is the joy of creating and releasing their art without necessarily being financially driven. Whatever your aim is, it is key...

Finding *your* audience is essential for building success. It is not uncommon to struggle with this, wondering where on Earth to start looking and how to reach *your* people. A number of factors come into this, such as: Ensuring that your music, your 'product', is of...

At this point, most musicians are well aware of the importance of social media for networking, marketing and, fundamentally, finding and connecting with their audience. Incorporating your brand across social media platforms is a key part of running your profiles...

You've invested time, energy and finances into your music. Now, you're preparing to release and are turning your attention to promotional strategies. Music promotion is comprised of several aspects that each operate with a specific purpose. Focusing solely on PR and...

As we continue our series on navigating the early days of a music career, this fourth blog post focuses on the critical role of networking. Following our discussions on foundational strategies, setting clear goals, understanding the industry, and developing your...

Are you crafting a career in the music industry that makes you feel personally fulfilled, or are you following generalized advice that may not apply to your unique goals and interests? Social media is inundated with conflicting advice (from both legitimate and...

In this latest installment of our blog series, we turn our focus to one of the most crucial aspects of building a successful music career: developing your brand. Following our previous discussions on the foundational strategies in "Navigating the Early Days: Building...

In 2025, many artists still want to attract the attention of prominent record labels. Record labels can be valuable partners, and can provide opportunities, connections, and assets that would be out of reach without their assistance. However, the majority of labels...

In today’s rapidly evolving music industry, traditional PR strategies often fall short of delivering the impact artists and labels desire. While traditional PR still plays a vital role in building credibility and professional visibility, a holistic approach to PR can...

As we continue to explore navigating the early days of a music career, this third installment in our series delves deeper into the music industry's structure and the pivotal roles that influence an artist's journey. Building on the foundation set in "Navigating the...

Music Videos are a key addition to your music. Not only do they allow you to showcase your music alongside interesting visual narratives or bring to life a band performance, music videos are great visual content that can be edited and repurposed for use across...

The looming ban on TikTok has left many bands scrambling to adjust their digital strategy. However, the digital landscape is vast, and there are numerous effective avenues for music promotion. Here's how bands can utilize other platforms and strategies to ensure their...

Starting a career in music is both exhilarating and daunting. The industry is notoriously competitive, but with a strategic approach, you can set yourself up for long-term success. Here are key strategies to help you build a solid foundation in the early days of your...

Disclaimer: for educational purposes only; not legal advice. Consult with a lawyer for personalized advice unique to your situation. Misconceptions about fair use abound on the internet. Though the 1976 Copyright Act provides some guidance on when your use of a work...

Going into 2025, it’s important to start thinking about the proactive steps you can take to protect your work. Here are 3 contracts that can help you lay the foundation for a productive, successful year:  Disclaimer: for general educational purposes only. Not...

So, you've started a new project, and you're not sure how to begin? In this short guide, we will go over some best practices to help make your launch a success! Band Photos and Logo If you don't have any music ready and just want to announce the project, we typically...

Effective social media management is crucial for building a band's brand and image. When used effectively, it can enhance a band's reputation, but misuse can have the opposite effect. The following guidelines outline common mistakes to avoid and strategies to adopt...

SMART GOALS And Using Them To Help Boost Your Marketing Efforts A lot of bands have marketing goals, and the sad part is that most bands don't achieve them. In this post, we are going to go over some of the reasons why many bands don't. What Are SMART Goals In...

So you’re ready to take your music on the road! Planning your first small tour is exciting, but without a booking agent to organize the logistics, it can feel overwhelming. Don’t worry—many successful musicians started with DIY tours, and with a bit of planning,...