So, you've released a single, and now it's out in the world—what's next? Assuming you followed the steps in our checklist from a few weeks ago (See here: Checklist for Preparing to Release a Single as an Independent Artist), there are still plenty of steps you can...

As a musician, you’re already putting in the hard work to create incredible content, whether it’s videos, live performances, or social media posts. But what if you could take that one piece of content and turn it into multiple forms to reach a wider audience? Content...

What is Marketing? According to the Oxford Dictionary, marketing is defined as "the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively." This is a strong definition....

If the terms of your collaboration with another artist are not comprehensively laid out, it could sink your collaboration (and your friendship) in the long run. As a law clerk who works for a music-focused law firm (Randy Ojeda Law), I have assisted with multiple...

One question we frequently get asked is, "How do I adequately prepare to release my single?" In this blog post, we hope to help answer that question. PRE-RELEASE ArtObviously, you need to make sure you have your music first, but assuming you have that, the next step...

Facebook, Twitter, and Instagram are the go-to channels for most metal bands’ social media marketing. However, several emerging or lesser-known platforms also deserve your attention. But why should you care about these new platforms? Because early adopters tend to...

If you’ve read our previous article on Social Media and Authenticity, you’ll remember that using tactics to artificially increase your social media numbers won’t work. Please keep that in mind as you read this article. One common complaint we hear from bands is that...

A PR campaign for an album or single typically lasts between 3-5 months on average. If a band runs a shorter campaign, they often miss out on valuable opportunities. This is because print magazines and larger websites require longer lead times to review an album. Much...

One thing that many bands need to learn is how to harness the power of email marketing to its fullest extent. In this post, we will attempt to help you learn how! Why Email Lists Matter The reason why email lists are so important is because they are an asset that is...

So, you've decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of things, we've decided to give you a short guide on how to figure out...

"Your network is your net worth." In the ever-evolving music industry, success is often shaped not just by talent, but by the strength of your network. For musicians, cultivating and maintaining relationships within the industry is just as crucial as honing your...

So you’ve been contacted by someone who appears to be a legitimate label representative, or maybe you’ve piqued a label’s interest after contacting them first. When they send you a formal record deal offer, what should you pay close attention to and be prepared to...

One common tip that many music marketing gurus will tell you is that, in order to be successful on social media, you need to be "authentic" But what does that mean? One of the first things to be aware of when you are going to use social media is that being authentic...

Interviews, whether written via email, taken as a call or recorded with video, are a means for bands and artists to showcase their personalities and share interesting stories. Interviews are a great way for fans to learn more about you and/or your band. This guide...

How and When to Choose a Publicist So, you've decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of...

Independent musicians and artists have more tools than ever to share their work with the world. With the advent of digital technology and the proliferation of online platforms, the barriers to entry have significantly lowered, allowing artists to distribute their...

Recently there has been a trend of bands receiving DM's on social media or Bandcamp with an offer of a record deal of some sort. Usually, the offer is from someone saying they are an A&R or a representative of a label and they are interested in signing the band....

Throwing your music on Spotify and posting about it on social media does not qualify as a release plan in today’s crazy, oversaturated market. If you’ve taken the time to write the material, rehearse it, go to (or build) a studio, and record it, the hard part is done....

When you’re in-between releases with nothing new to promote and not much coming up, you can stay at the forefront of your audience’s minds by re-promoting your older music. You might gain new fans who did not know about your older music, and you’ll continue drawing...

Social media tends to infuriate musicians. As one of those musicians, I wasn’t expecting Threads to provide a respite from the annoyances of other social media platforms when I downloaded it on a whim in July 2023. However, Threads has quickly become my favorite...

The strategies for promoting music have seen significant changes, especially with the advent of streaming platforms. For bands looking to make a mark, the approach to PR can make or break their visibility and success. While short, intense PR campaigns have their...

C Squared Music Marketing and Justin Roth (WAR CURSE) will be hosting a seminar on how to plan your next release. Justin is a member of WAR CURSE, which is signed to Metal Blade Records and has taken an active role in shaping the band’s strategy and in advising other...