When To Invest In Ads

When To Invest In Ads

As we've mentioned already, the most successful strategies for music promotion involve taking a holistic approach and this can include the carefully considered use of paid ads. There are misconceptions about how best to use paid ads along with who should be using them...

PROFANE ELEGY Unleashes New Single “The Accuser”

PROFANE ELEGY Unleashes New Single “The Accuser”

Independent black metal force PROFANE ELEGY has released their latest single, “The Accuser,” the final and most searing track from their forthcoming sophomore album Herezjarcha, out January 30, 2026. Originally conceived as a two-man recording project, PROFANE...

ADAMANTIS Announces “Reforged” Summer Tour

ADAMANTIS Announces “Reforged” Summer Tour

Power metal titans ADAMANTIS are thrilled to announce their Reforged Summer Tour, bringing their thunderous new album to fans across the country. Following the release of their highly praised record, Reforged, via No Remorse Records, ADAMANTIS is ready to hit the...

AMORPHIS Present Music Video For Swinging “Dancing Shadow” Single

AMORPHIS Present Music Video For Swinging “Dancing Shadow” Single

With "Dancing Shadow," Finnish metal icons AMORPHIS are proud to present the final audiovisual appetiser of their new studio album Borderland (September 26, 2025 via Reigning Phoenix Music) before their stage comeback in just a few weeks. The song follows two superbly...

PR Results: What To Expect

PR Results: What To Expect

Music PR remains an integral aspect in the musician's toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of both...

Customized PR & Marketing: The Hybrid Approach

Customized PR & Marketing: The Hybrid Approach

As some of you may know, C Squared has evolved from offering strictly PR services to a hybrid model that combines both PR and marketing. While PR is still a key part of what we do, we’ve found that integrating it with intentional marketing delivers far greater impact....