About Us
C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.
Our reputation is built on strong work ethic, communication, honesty and tireless dedication to our clients. C-Squared maintain a creative and progressive approach to promotion by: being nimble in an ever changing industry; fulfilling the needs of both the media and our clients without compromising integrity; and being able to seek out new audiences as the music world evolves.
When you hire C-Squared, you are getting a team of dedicated professionals to help promote your work. We will be focused on you whether you are a high profile client or an emerging artist.
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What People Are Saying
“C squared took our music to a whole new level. We know the music business is hard and it is exactly that, a business. For us it’s hard cause we are primarily musicians and have no mind for getting into publications, review sites, ezines, and the like. Lucky for us, we contracted the help of C Squared and not only did we get one of the greatest PR teams in the world, we met some great people that we can now call friends. This small team of amazing people was able to get us into some of the largest metal publications, got us countless reviews, and helped us get our music in the ears of thousands of people we would have never otherwise been able to reach. I cannot brag enough about our C Squared for the outstanding and impeccable work they have done for us. We will forever be using them and forever be in their debt. THANK YOU C SQUARED!!!”
“Working with Curtis and Cori has been an incredible experience. We hired C-Squared to help push our new single, and we started seeing the benefits almost immediately.
Their hard work made it possible for us to reach a new level of exposure for our music that we never would’ve been able to achieve on our own. They opened doors we didn’t know needed to be opened! And the result has been a huge uptick in our interactions, audience & overall traction. We are already planning to release another single with them.
On a side note, our success working with Curtis & Cori has helped me to be more attractive to my wife. Having a successful release really ignited the passion in our relationship. In honor, our next baby will be named after one of them (Curtis if it’s a boy; Cori if it’s a girl). They helped our music and my marriage!”
We’ve used Curtis on all our releases, across two labels now, and we we do better each time so I feel like it’s been a great investment for the band. He finds lots of PR opportunities outside the normal blog reviews, and keeps your release promo organized to maximize the number of eyeballs on your shit.
“I’ve worked with Holly for the release of “city islands” from postcards from new zealand and I was positively impressed by the amount of the coverage she obtained in just one month for a band that don’t any information other than the pure music and the artwork. She has been very helpful in crafting the perfect content to send to the outlet and suggesting strategies to get the most of our campaign, replying to emails at any time, even the weekend. I would really like to work with her again in the future.”
“Working with C Squared has been one of my highlights in this business! They had my success at heart and made sure I had all the help I needed to make my latest album release a success. They made me tap into unknown potential and they allowed me to grow as an artist. Their positivity, honesty and integrity are a driving force that nobody should frown upon. I would recommend them in a heartbeat to anyone who’s serious about their music!”
“I’ve been working with Curtis for a few years now over several different bands/projects since before and after the founding of C Squared. His responsiveness, courtesy, and clarity with both his expectations and results are the reason I keep coming back. Curtis & the folks over at C Squared know their stuff, and keenly hone in on your objectives, while also presenting you with objectives you never even knew you should have. If you’re having trouble getting any chatter about your band on them interwebs, C Squared are the folks you should holler at. You won’t regret it.”
Working with C Squared Music is always a great experience. The team is super helpful and always quick to assist with anything needed, answer questions, and really work with your specific branding and vision. Everyone there has a specialty in a certain area of marketing. So whatever you’re needing, C Squared has it covered by industry pros.
“I had the pleasure of working with Curtis of Dewar PR for the third time this year, and each time it gets better, and our friendship grows stronger. For WRECHE | All my dreams came true, Curtis brought on another team member, Holly Royle (of Deviate PR) – forming a part of their new C Squared PR firm. Curtis and Holly working together provided exponential results in coverage, not to mention some really fun messenger threads between us. I felt that they really had my best interests in mind and did every damn possible thing they could do to get the word out about Wreche. This is no easy task considering the nature of the music, however, they somehow pulled it off and got it into the right hands, to the right listeners, and written about by the right writers. This is especially important because every project is different and no singular form works. I really trust them both – as each album took me years to finish, a lot rides on what they are able to do. They handled each aspect of its delivery to the world with care and ALWAYS made sure I was in the loop. They were generous enough to take my suggestions and kind enough to show me what was possible coverage wise – in essence, they never lied or promised anything ridiculous. The realism, responsiveness, the non-pretentiousness, and of course, the humor are why I will always work with them. I can’t think of a better PR firm to represent Wreche and I can’t think of better people to work with. Thank you Curtis and Holly, for your honesty, friendship, hard work, and dedication. “
Working with Curtis was so much fun and he really helped us out a lot. He’s professional, easy to communicate with, and helped us achieve our goals very quickly. On behalf of all of CAPRA, we highly recommend Curtis Dewar for all your PR needs.
A big thanks to Curtis, Cori and Holly for all the advice and expertise they have provided during the run up to our new album release. We’ve learned a huge amount from them that we’ve been able to apply to the band and have seen tangible improvements as a result. Their regular podcast is a goldmine of free knowledge and practical guidance from industry veterans that should be on the mandatory reading list for any aspiring band, metal or otherwise. For those with some budget for more tailored advice, we can thoroughly recommend their bio writing and consulting, following which we’ve seen a notable uplift in our social media hits and fan engagement. Above all, we felt like they were genuinely supportive and interested in helping bands succeed – so thanks again from us both!