When promoting your music, selecting the right PR campaign is crucial. At C-Squared, we offer two types of campaigns: managed and non-managed, depending on your band’s needs. Each type of campaign ensures your release will reach our entire audience, but managed offers a few key benefits for bands that are newer or looking for a little more guidance.
Managed PR Campaigns: Comprehensive Support and Guidance
Managed PR campaigns provide end-to-end assistance for musicians needing thorough support beyond traditional PR. In addition to all the typical steps taken during an album release cycle, a managed campaign offers a bit more of a helping hand.
Key Features:
- Customized Release Scheduling: Align your release schedule with creative goals and industry trends. We will assist with coming up with the most effective timeline for your release.
- Social Media Strategy: Develop a consistent and effective social media plan. Deciding what to post and when is daunting and we can help.
- Distribution and Sales Consulting: Strategize music distribution to reach the right audience. This includes guidance on playlist pitching and which distribution partners offer the best support.
- Comprehensive Branding: Refine your image with full-spectrum guidance.
Benefits:
- Streamlined Process: Focus on creating music while leaving the promotion to professionals.
- Expert Guidance: Work with specialists to navigate the music market effectively.
- Customized Approach: Tailored campaigns for unique artistic styles.
Ideal For: New, emerging and established musicians seeking more comprehensive marketing support.
Non-Managed PR Campaigns: Flexibility with Traditional Solutions
Non-managed PR campaigns offer traditional PR tools while letting artists maintain more control over their promotional activities. Non-managed PR campaigns are more in line with what you’d “typically” see from a PR firm.
Key Features:
- Press Release Distribution: Craft and distribute compelling press releases to relevant media.
- Media Relations: Leverage established connections for interviews and features.
- Event Promotion: Promote concerts, tours, and album launches.
- Brand Positioning: Ensure consistent brand messaging.
Benefits:
- Control and Flexibility: Stay hands-on while using professional tools.
- Cost-Effective: Access PR services without a large investment.
Ideal For: Musicians experienced in handling an album release, labels with a dedicated project management team and/or emerging bands looking for support that is more cost-effective.
While managed PR campaigns offer comprehensive support with a tailored approach, non-managed campaigns provide traditional PR solutions with flexibility. Assess your needs and choose the strategy that best matches your goals to amplify your music career effectively.