Creating A Sustainable Workload Balance
With many bands and artists nowadays taking on multiple roles such as social media manager, merch designer, producer, manager etc., it is easy to become overwhelmed and feel pressured to do everything at once. In a fast paced industry in a fast paced world, many want...
The Two Types of PR Campaigns: Managed vs. Non-Managed
When promoting your music, selecting the right PR campaign is crucial. At C-Squared, we offer two types of campaigns: managed and non-managed, depending on your band’s needs. Each type of campaign ensures your release will reach our entire audience, but managed offers...
PR Tips: Planning Ahead
Preparing to drop a new release, whether it's a full-length album, a music video or even a tour announcement, there is a lot to consider and the workload can often be higher than anticipated. To avoid a last minute rush that may compromise the quality of your...
PR Tips: Growing Your YouTube Channel
YouTube remains a valuable tool for music promotion. In the ever-changing landscape of social media, YouTube is versatile through its ease of accessibility for fans and also in terms of the type of content you can share on it. From professional videos to more...
What Nobody Is Telling You: Insights for Bands Struggling to Get Signed
For many bands, the dream of getting signed to a music label feels like the ultimate validation of their talent and hard work. However, the path to achieving this dream can often be frustratingly opaque. If you're in a band and struggling to catch the eye of a record...
The Risks of Artificial Streaming and Paid Third-Party Services in the Music Industry
In today's digital age, the music industry faces a myriad of challenges, one of which is the growing issue of artificial streaming and the use of paid third-party services that promise guaranteed streams or playlist placements. While the promise of quick success and...
What To Do Between Releases: Social Media
Marketing an upcoming album, sharing a new music video, promoting a tour, these are all aspects many bands and musicians are familiar with when it comes to promoting themselves. It can be difficult to know what to do however, when you are between releases, new music...
The Unseen Side Of Success: Learning From Failure
In the luminous world of music, where the spotlight often shines on chart-topping hits and sold-out tours, it's easy to overlook the missteps and failures that pave the way to success. Yet, it's in the shadows of these less celebrated moments that some of the most...
Content is Key: Make The Most of Your Existing Social Media Materials
Many bands struggle with running their social media especially when it comes to creating content to post. It's not surprising considering most smaller independent bands are running the business side themselves while also song writing, recording and touring. Keeping...
Making The Most of Promotional Tools: Why You Should Share Press Quotes
Back in January, I shared a blog post discussing how to effectively make use of press coverage which included a number of reasons why you should share quotes from journalists as promotional materials. You can read that post here! Delving further into the importance of...