Harmonizing Expectations: Navigating Your First Music PR Campaign for Long-Term Success
Crafting a successful PR campaign is a pivotal step for musicians at any stage in their career, especially for those embarking on their first. A well-executed PR campaign can elevate your visibility, introduce your music to a broader audience, and set the stage for...
Marketing Your Music: Setting Realistic Goals
Growing your audience is a key goal for most bands and artists. In order to achieve this, a combination of networking (both in physical and virtual realms), marketing, PR, and strategy planning around releases is required. Ultimately, this is a large workload for...
Music PR: Preparations and Expectations
When hiring a music PR agency to assist in promoting your music, a new tour, a new video, whatever it may be, it is important to ensure that as a band you are fully prepared and expectations on both sides are understood. Be prepared you are with your assets but also...
Promoting Your Music With A Direct Approach
As the industry landscape and virtual worlds of social media continue to shift, it is imperative you adapt your promotional and marketing strategies in order to be successful. Focusing on social media especially, algorithmic developments can significantly impact the...
Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth
Musicians are constantly exploring ways to promote their music and expand their reach. Among the myriad of promotional tactics available, paid advertising stands out as a tempting shortcut to increased visibility. However, for musicians with a small audience, diving...
Rethinking the Strategy: Why Premiering Your Track or Video on a Website Might Not Be Ideal
In the ever-evolving landscape of digital media, artists and creators are continuously exploring strategies to launch their latest works. While premiering a track or video on a specific website once held a certain allure, this approach is becoming increasingly...
Building Your Image: The Importance Of Branding
Building a strong image is of huge importance for promoting your music. Music is a multi-faceted artform and the visual artwork and imagery that accompanies your releases and shows, can significantly impact your growth. Your brand needs to represent your values, be...
Making The Most of PR: How To Effectively Manage Media Coverage
The effective implementation of your media coverage can make a huge difference in terms of strengthening industry connections, creating social media content and showcasing your successes. This blog post offers a number of ways in which musicians can be more effective...
Tuning into the Rhythm: Why Music is Released on Fridays
Have you ever noticed that many of your favorite songs and albums tend to drop just as you’re gearing up for the weekend? There’s a reason why Friday has become the unofficial global release day for new music. This trend, which might seem like a mere coincidence, is...
Mastering the Art of Social Media: YouTube, TikTok, and Threads Strategies in PR
Welcome back to our “Getting Ready for PR” series with our Chief Publicist, Holly Royle! In this new installment, we’re diving into more specialized platforms and uncovering strategies to maximize your impact on YouTube, TikTok, and the emerging app Threads. Let’s...