by Olivia Duncan | Sep 4, 2026 | PR Tips
A common question we get at C Squared is why we suggest that albums should be released on a Friday. After all, wouldn’t it make sense to release your album during the week to stand out from everyone else?While we understand the logic, this isn’t the case. Up until...
by Olivia Duncan | Aug 17, 2026 | PR Tips
For those of you who don’t know, C Squared is no longer solely a PR company. While we still work to secure press coverage, interviews, reviews, and other traditional media opportunities for our clients, our overall goal is now much broader: increasing visibility and...
by Olivia Duncan | Jul 31, 2026 | PR Tips
If you’re curious about what elements you should have in place before starting a release plan with us, here are a few things:1. You should have some music ready. You should minimally have a single ready, and if you’re planning on releasing a full album, either have an...
by Olivia Duncan | Jul 14, 2026 | PR Tips
An area that is (rightly) focused on by many bands and music marketing strategists is the area of ads. Specifically, digital ads on Meta and Google/YouTube. The reason why is that it is absolutely vital to get your music in front of new people, and ads, when targeted...
by Olivia Duncan | Jul 1, 2026 | PR Tips
One thing we’ve noticed is that many bands still overlook creative ways to reach new listeners beyond the usual blogs and playlists. That does not mean traditional press is useless. You should still target blogs and playlists when they make sense. But they should be...
by Holly | Nov 6, 2025 | PR Tips
The online space is filled with ideas of ‘community’. The problem is, the idea of community being promoted frequently revolves around the click of button rather than genuine interaction. Authentic engagement with your audience is something that has been...
