by Olivia Duncan | Jul 31, 2026 | PR Tips
If you’re curious about what elements you should have in place before starting a release plan with us, here are a few things:1. You should have some music ready. You should minimally have a single ready, and if you’re planning on releasing a full album, either have an...
by Olivia Duncan | Jul 14, 2026 | PR Tips
An area that is (rightly) focused on by many bands and music marketing strategists is the area of ads. Specifically, digital ads on Meta and Google/YouTube. The reason why is that it is absolutely vital to get your music in front of new people, and ads, when targeted...
by Olivia Duncan | Jul 1, 2026 | PR Tips
One thing we’ve noticed is that many bands still overlook creative ways to reach new listeners beyond the usual blogs and playlists. That does not mean traditional press is useless. You should still target blogs and playlists when they make sense. But they should be...
by Holly | Nov 6, 2025 | PR Tips
The online space is filled with ideas of ‘community’. The problem is, the idea of community being promoted frequently revolves around the click of button rather than genuine interaction. Authentic engagement with your audience is something that has been...
by Holly | Oct 30, 2025 | PR Tips
Whether preparing to launch a new release, embark on a tour or simply manage the daily admin of music promotion, staying organized assists immensely in terms of both sailing through the workload and increasing the success of your efforts. Across the C Squared blog,...
by Holly | Oct 23, 2025 | PR Tips
Taking a holistic approach is something that has been widely discussed over this series of blog posts. So, why does it keep popping up? Because it is vital in the modern digital age of music promotion. The rate of change not only across the music scene but in the...
