by Holly | Nov 6, 2025 | PR Tips
The online space is filled with ideas of ‘community’. The problem is, the idea of community being promoted frequently revolves around the click of button rather than genuine interaction. Authentic engagement with your audience is something that has been...
by Holly | Oct 30, 2025 | PR Tips
Whether preparing to launch a new release, embark on a tour or simply manage the daily admin of music promotion, staying organized assists immensely in terms of both sailing through the workload and increasing the success of your efforts. Across the C Squared blog,...
by Holly | Oct 23, 2025 | PR Tips
Taking a holistic approach is something that has been widely discussed over this series of blog posts. So, why does it keep popping up? Because it is vital in the modern digital age of music promotion. The rate of change not only across the music scene but in the...
by Holly | Oct 16, 2025 | PR Tips
Following on from last week’s post, “Keeping It Reel”, this article looks at other ways video content can be used to promote your music and why you should make use of all visual features on streaming and social platforms. This blog also looks at the...
by Holly | Oct 10, 2025 | PR Tips
It has been debated over recent years as to how necessary music videos are in this day and age, but what is clear is that video content has the ability to push your music across social media platforms. With music videos, it’s perhaps most useful to acknowledge...
