Making Connections: Part II

Making Connections: Part II

Continuing from last week’s “Part I”, this article delves further into a number of effective strategies for networking online. Focusing predominantly on social media, below are tips and tricks for increasing your engagement and meaningful...
Making Connections: Part I

Making Connections: Part I

In our fast paced world it’s becoming too easy to get caught up in the seemingly ‘instant’ success of others, especially through what is shown on social media. There are a very (very) small number of individuals who may find themselves in the right...
Putting Your Best Foot Forward

Putting Your Best Foot Forward

Following last week’s article, “Taking Your Music To The Next Level,” which discussed the necessary groundwork for building success when implementing promotional strategies, this edition considers social media – your virtual ‘shop...
Taking Your Music To The Next Level

Taking Your Music To The Next Level

This article is the first in a new series that delves into the holistic approach to music marketing and PR. For those bands and artists seeking to take their careers to the next level, this series addresses the workload; what is required in different areas, how best...
Managing The Workload: Music Marketing & PR

Managing The Workload: Music Marketing & PR

Promotional strategies for marketing music have shifted and being able to adapt to new methods is key for continuing growth. A holistic approach is best. This includes traditional PR campaigns alongside strategic marketing plans that are designed with your specific...