It’s A Marathon, Not A Sprint

It’s A Marathon, Not A Sprint

Social media is flooded with ‘hacks’ and ‘quick fixes’, and this is no different for the music promotion corners of the online space. In a fast-paced world, many musicians and artists feel pressured to not only achieve high levels of success,...
Music Promotion: Managing The Workload

Music Promotion: Managing The Workload

So far in this blog series the articles have focused on laying the groundwork around branding, goal setting and networking. These aspects all require time and energy as careful consideration is needed due to the impact this can have on other promotional activities. An...
Making Connections: Part II

Making Connections: Part II

Continuing from last week’s “Part I”, this article delves further into a number of effective strategies for networking online. Focusing predominantly on social media, below are tips and tricks for increasing your engagement and meaningful...
Making Connections: Part I

Making Connections: Part I

In our fast paced world it’s becoming too easy to get caught up in the seemingly ‘instant’ success of others, especially through what is shown on social media. There are a very (very) small number of individuals who may find themselves in the right...
Putting Your Best Foot Forward

Putting Your Best Foot Forward

Following last week’s article, “Taking Your Music To The Next Level,” which discussed the necessary groundwork for building success when implementing promotional strategies, this edition considers social media – your virtual ‘shop...