by Holly | Aug 28, 2025 | PR Tips
This article is the first in a new series that delves into the holistic approach to music marketing and PR. For those bands and artists seeking to take their careers to the next level, this series addresses the workload; what is required in different areas, how best...
by Holly | Aug 21, 2025 | PR Tips
Promotional strategies for marketing music have shifted and being able to adapt to new methods is key for continuing growth. A holistic approach is best. This includes traditional PR campaigns alongside strategic marketing plans that are designed with your specific...
by Holly | Aug 14, 2025 | PR Tips
As we’ve mentioned already, the most successful strategies for music promotion involve taking a holistic approach and this can include the carefully considered use of paid ads. There are misconceptions about how best to use paid ads along with who should be...
by Holly | Aug 7, 2025 | PR Tips
Music PR remains an integral aspect in the musician’s toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of...
by Holly | Jul 31, 2025 | PR Tips
As some of you may know, C Squared has evolved from offering strictly PR services to a hybrid model that combines both PR and marketing. While PR is still a key part of what we do, we’ve found that integrating it with intentional marketing delivers far greater impact....
