by Holly | Aug 14, 2025 | PR Tips
As we’ve mentioned already, the most successful strategies for music promotion involve taking a holistic approach and this can include the carefully considered use of paid ads. There are misconceptions about how best to use paid ads along with who should be...
by Holly | Aug 7, 2025 | PR Tips
Music PR remains an integral aspect in the musician’s toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of...
by Holly | Jul 31, 2025 | PR Tips
As some of you may know, C Squared has evolved from offering strictly PR services to a hybrid model that combines both PR and marketing. While PR is still a key part of what we do, we’ve found that integrating it with intentional marketing delivers far greater impact....
by Holly | Jul 24, 2025 | PR Tips
Practicing good etiquette when networking with industry professionals, especially when pitching for features, seeking out touring opportunities and show bookings, can make or break a deal. It’s important to consider the volume of emails and messages most...
by Holly | Jul 17, 2025 | PR Tips
In order to implement effective and higher-level music marketing strategies it’s imperative that the basics are fully optimized to obtain the best possible results from these methods. The basics being referred to here include, but are not limited to, strong...
