Don’t Be Afraid Of Change

Don’t Be Afraid Of Change

Taking a holistic approach is something that has been widely discussed over this series of blog posts. So, why does it keep popping up? Because it is vital in the modern digital age of music promotion. The rate of change not only across the music scene but in the...
Keeping Up Appearances

Keeping Up Appearances

Following on from last week’s post, “Keeping It Reel”, this article looks at other ways video content can be used to promote your music and why you should make use of all visual features on streaming and social platforms. This blog also looks at the...
Keeping It Reel

Keeping It Reel

It has been debated over recent years as to how necessary music videos are in this day and age, but what is clear is that video content has the ability to push your music across social media platforms. With music videos, it’s perhaps most useful to acknowledge...
It’s A Marathon, Not A Sprint

It’s A Marathon, Not A Sprint

Social media is flooded with ‘hacks’ and ‘quick fixes’, and this is no different for the music promotion corners of the online space. In a fast-paced world, many musicians and artists feel pressured to not only achieve high levels of success,...
Music Promotion: Managing The Workload

Music Promotion: Managing The Workload

So far in this blog series the articles have focused on laying the groundwork around branding, goal setting and networking. These aspects all require time and energy as careful consideration is needed due to the impact this can have on other promotional activities. An...
Making Connections: Part II

Making Connections: Part II

Continuing from last week’s “Part I”, this article delves further into a number of effective strategies for networking online. Focusing predominantly on social media, below are tips and tricks for increasing your engagement and meaningful...