Quality Control: Making The Best Of Your Resources

Quality Control: Making The Best Of Your Resources

The most effective method of promoting music is through a holistic approach. This means including different types of marketing strategies (which are relevant to you), alongside PR, for example. However, before the promotional work for a new music release can even...
Understanding Music PR: Short & Long Term Benefits

Understanding Music PR: Short & Long Term Benefits

The world of music PR may seem a little confusing if you have not encountered it before. In summary, PR = brand awareness. This is the case for both mainstream PR and music PR specifically, however, music PR operates quite differently in many aspects. As band or solo...
Are Ads Right For You?

Are Ads Right For You?

Running online ads to promote your music, merch, tour announcement – whatever it may be that you wish to market – can assist in boosting your reach to new and existing audiences. However, as with any marketing tools, it is key to use them effectively...
Don’t Rush Your Release

Don’t Rush Your Release

The day has finally arrived – you have the final masters of your new album, the final version of your music video has landed in your inbox, the tour dates have been confirmed, and you’re desperate to declare it all from the rooftops and unleash everything...
Managing Your Online Presence: Keeping Your Info Up-To-Date

Managing Your Online Presence: Keeping Your Info Up-To-Date

When discussing a band or artist’s online presence, what often comes to mind is social media follower numbers, engagement, and, of course, content. All of these aspects are important in their own right, but an area that is often overlooked is the importance of...