by Holly | Aug 7, 2025 | PR Tips
Music PR remains an integral aspect in the musician’s toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of...
by Holly | Jul 31, 2025 | PR Tips
As some of you may know, C Squared has evolved from offering strictly PR services to a hybrid model that combines both PR and marketing. While PR is still a key part of what we do, we’ve found that integrating it with intentional marketing delivers far greater impact....
by Holly | Jul 24, 2025 | PR Tips
Practicing good etiquette when networking with industry professionals, especially when pitching for features, seeking out touring opportunities and show bookings, can make or break a deal. It’s important to consider the volume of emails and messages most...
by Holly | Jul 17, 2025 | PR Tips
In order to implement effective and higher-level music marketing strategies it’s imperative that the basics are fully optimized to obtain the best possible results from these methods. The basics being referred to here include, but are not limited to, strong...
by Holly | Jul 10, 2025 | PR Tips
Networking – most of us shiver when we hear this term thrown at us. However, the reality is that you may already be actively networking with necessarily realizing it. C Squared co-owner Cori Westbrook previously provided an insight into the importance of...
by Holly | Jul 3, 2025 | PR Tips
In the current age of digital music marketing, it is not uncommon for many bands and artists to find scam messages in their DMs, receive oddly worded emails and see ‘get rich quick’ type content being recommended online. While there are many legitimate...
