The online space is filled with ideas of 'community'. The problem is, the idea of community being promoted frequently revolves around the click of button rather than genuine interaction. Authentic engagement with your audience is something that has been discussed in...

Whether preparing to launch a new release, embark on a tour or simply manage the daily admin of music promotion, staying organized assists immensely in terms of both sailing through the workload and increasing the success of your efforts. Across the C Squared blog,...

Taking a holistic approach is something that has been widely discussed over this series of blog posts. So, why does it keep popping up? Because it is vital in the modern digital age of music promotion. The rate of change not only across the music scene but in the...

Following on from last week's post, "Keeping It Reel", this article looks at other ways video content can be used to promote your music and why you should make use of all visual features on streaming and social platforms. This blog also looks at the importance of...

It has been debated over recent years as to how necessary music videos are in this day and age, but what is clear is that video content has the ability to push your music across social media platforms. With music videos, it's perhaps most useful to acknowledge that...

Social media is flooded with 'hacks' and 'quick fixes', and this is no different for the music promotion corners of the online space. In a fast-paced world, many musicians and artists feel pressured to not only achieve high levels of success, but to achieve this...

So far in this blog series the articles have focused on laying the groundwork around branding, goal setting and networking. These aspects all require time and energy as careful consideration is needed due to the impact this can have on other promotional activities. An...

Continuing from last week's "Part I", this article delves further into a number of effective strategies for networking online. Focusing predominantly on social media, below are tips and tricks for increasing your engagement and meaningful interactions. Please note, as...

In our fast paced world it's becoming too easy to get caught up in the seemingly 'instant' success of others, especially through what is shown on social media. There are a very (very) small number of individuals who may find themselves in the right place at the right...

Following last week's article, "Taking Your Music To The Next Level," which discussed the necessary groundwork for building success when implementing promotional strategies, this edition considers social media - your virtual 'shop window'. This week builds on the...