When discussing a band or artist's online presence, what often comes to mind is social media follower numbers, engagement, and, of course, content. All of these aspects are important in their own right, but an area that is often overlooked is the importance of...

The landscape of the music industry is ever-changing. It is important as a band or artist to be able to adapt your marketing and promotional strategies as trends as soon arrive and subsequently fall by the wayside. This means paying close attention to your own...

Success looks different for each band and artist. For some, the primary goal is to earn a full time income from their music while for others it is the joy of creating and releasing their art without necessarily being financially driven. Whatever your aim is, it is key...

Finding *your* audience is essential for building success. It is not uncommon to struggle with this, wondering where on Earth to start looking and how to reach *your* people. A number of factors come into this, such as: Ensuring that your music, your 'product', is of...

At this point, most musicians are well aware of the importance of social media for networking, marketing and, fundamentally, finding and connecting with their audience. Incorporating your brand across social media platforms is a key part of running your profiles...

You've invested time, energy and finances into your music. Now, you're preparing to release and are turning your attention to promotional strategies. Music promotion is comprised of several aspects that each operate with a specific purpose. Focusing solely on PR and...

As we continue our series on navigating the early days of a music career, this fourth blog post focuses on the critical role of networking. Following our discussions on foundational strategies, setting clear goals, understanding the industry, and developing your...

Are you crafting a career in the music industry that makes you feel personally fulfilled, or are you following generalized advice that may not apply to your unique goals and interests? Social media is inundated with conflicting advice (from both legitimate and...

In this latest installment of our blog series, we turn our focus to one of the most crucial aspects of building a successful music career: developing your brand. Following our previous discussions on the foundational strategies in "Navigating the Early Days: Building...

In 2025, many artists still want to attract the attention of prominent record labels. Record labels can be valuable partners, and can provide opportunities, connections, and assets that would be out of reach without their assistance. However, the majority of labels...