It's release day. Your new single, video, or album, whatever it may be, has been unleashed on the public. Months of planning ahead with PR campaigns, marketing strategies, and social media schedules has led to this day. So, what now? The arrival of a new release is a...

In an ever changing landscape of social media algorithms, increasing your reach on these platforms can often feel like an up hill struggle. While keeping on eye on current trends and posting an array of good quality content is a key aspect of successfully running your...

The most effective method of promoting music is through a holistic approach. This means including different types of marketing strategies (which are relevant to you), alongside PR, for example. However, before the promotional work for a new music release can even...

The world of music PR may seem a little confusing if you have not encountered it before. In summary, PR = brand awareness. This is the case for both mainstream PR and music PR specifically, however, music PR operates quite differently in many aspects. As band or solo...

Running online ads to promote your music, merch, tour announcement - whatever it may be that you wish to market - can assist in boosting your reach to new and existing audiences. However, as with any marketing tools, it is key to use them effectively especially as...

The day has finally arrived - you have the final masters of your new album, the final version of your music video has landed in your inbox, the tour dates have been confirmed, and you're desperate to declare it all from the rooftops and unleash everything immediately....

When discussing a band or artist's online presence, what often comes to mind is social media follower numbers, engagement, and, of course, content. All of these aspects are important in their own right, but an area that is often overlooked is the importance of...

The landscape of the music industry is ever-changing. It is important as a band or artist to be able to adapt your marketing and promotional strategies as trends as soon arrive and subsequently fall by the wayside. This means paying close attention to your own...

Success looks different for each band and artist. For some, the primary goal is to earn a full time income from their music while for others it is the joy of creating and releasing their art without necessarily being financially driven. Whatever your aim is, it is key...

Finding *your* audience is essential for building success. It is not uncommon to struggle with this, wondering where on Earth to start looking and how to reach *your* people. A number of factors come into this, such as: Ensuring that your music, your 'product', is of...