Facebook, Twitter, and Instagram are the go-to channels for most metal bands’ social media marketing. However, several emerging or lesser-known platforms also deserve your attention. But why should you care about these new platforms? Because early adopters tend to...

If you’ve read our previous article on Social Media and Authenticity, you’ll remember that using tactics to artificially increase your social media numbers won’t work. Please keep that in mind as you read this article. One common complaint we hear from bands is that...

A PR campaign for an album or single typically lasts between 3-5 months on average. If a band runs a shorter campaign, they often miss out on valuable opportunities. This is because print magazines and larger websites require longer lead times to review an album. Much...

One thing that many bands need to learn is how to harness the power of email marketing to its fullest extent. In this post, we will attempt to help you learn how! Why Email Lists Matter The reason why email lists are so important is because they are an asset that is...

So, you've decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of things, we've decided to give you a short guide on how to figure out...

"Your network is your net worth." In the ever-evolving music industry, success is often shaped not just by talent, but by the strength of your network. For musicians, cultivating and maintaining relationships within the industry is just as crucial as honing your...

So you’ve been contacted by someone who appears to be a legitimate label representative, or maybe you’ve piqued a label’s interest after contacting them first. When they send you a formal record deal offer, what should you pay close attention to and be prepared to...

One common tip that many music marketing gurus will tell you is that, in order to be successful on social media, you need to be "authentic" But what does that mean? One of the first things to be aware of when you are going to use social media is that being authentic...

Interviews, whether written via email, taken as a call or recorded with video, are a means for bands and artists to showcase their personalities and share interesting stories. Interviews are a great way for fans to learn more about you and/or your band. This guide...