This article is the first in a new series that delves into the holistic approach to music marketing and PR. For those bands and artists seeking to take their careers to the next level, this series addresses the workload; what is required in different areas, how best...

Promotional strategies for marketing music have shifted and being able to adapt to new methods is key for continuing growth. A holistic approach is best. This includes traditional PR campaigns alongside strategic marketing plans that are designed with your specific...

As we've mentioned already, the most successful strategies for music promotion involve taking a holistic approach and this can include the carefully considered use of paid ads. There are misconceptions about how best to use paid ads along with who should be using them...

Music PR remains an integral aspect in the musician's toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of both...

As some of you may know, C Squared has evolved from offering strictly PR services to a hybrid model that combines both PR and marketing. While PR is still a key part of what we do, we’ve found that integrating it with intentional marketing delivers far greater impact....

Practicing good etiquette when networking with industry professionals, especially when pitching for features, seeking out touring opportunities and show bookings, can make or break a deal. It's important to consider the volume of emails and messages most industry...

In order to implement effective and higher-level music marketing strategies it's imperative that the basics are fully optimized to obtain the best possible results from these methods. The basics being referred to here include, but are not limited to, strong social...

Networking - most of us shiver when we hear this term thrown at us. However, the reality is that you may already be actively networking with necessarily realizing it. C Squared co-owner Cori Westbrook previously provided an insight into the importance of networking...

In the current age of digital music marketing, it is not uncommon for many bands and artists to find scam messages in their DMs, receive oddly worded emails and see 'get rich quick' type content being recommended online. While there are many legitimate service...

In the age of streaming, it's essential to strive to get your music, especially a new release, in front of as many people as possible. Major playlists with a high number of active listeners can assist in reaching new audiences, so it's not surprising that many bands...