Content Repurposing for Musicians: Boost Your Reach and Visibility
As a musician, you’re already putting in the hard work to create incredible content, whether it’s videos, live performances, or social media posts. But what if you could take that one piece of content and turn it into multiple forms to reach a wider audience? Content...
Marketing: The First Step
What is Marketing? According to the Oxford Dictionary, marketing is defined as "the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively." This is a strong definition....
3 Copyright Law Issues To Consider Before Your Next Collaboration
If the terms of your collaboration with another artist are not comprehensively laid out, it could sink your collaboration (and your friendship) in the long run. As a law clerk who works for a music-focused law firm (Randy Ojeda Law), I have assisted with multiple...
Checklist for Preparing to Release a Single as an Independent Artist
One question we frequently get asked is, "How do I adequately prepare to release my single?" In this blog post, we hope to help answer that question. PRE-RELEASE ArtObviously, you need to make sure you have your music first, but assuming you have that, the next step...
Emerging Social Media Platforms and Why You Should Be on Them
Facebook, Twitter, and Instagram are the go-to channels for most metal bands’ social media marketing. However, several emerging or lesser-known platforms also deserve your attention. But why should you care about these new platforms? Because early adopters tend to...
A Crash Course On Boosting Your Social Media
If you’ve read our previous article on Social Media and Authenticity, you’ll remember that using tactics to artificially increase your social media numbers won’t work. Please keep that in mind as you read this article. One common complaint we hear from bands is that...
How To Maximize Your PR Campaign
A PR campaign for an album or single typically lasts between 3-5 months on average. If a band runs a shorter campaign, they often miss out on valuable opportunities. This is because print magazines and larger websites require longer lead times to review an album. Much...
Why Email Lists Matter
One thing that many bands need to learn is how to harness the power of email marketing to its fullest extent. In this post, we will attempt to help you learn how! Why Email Lists Matter The reason why email lists are so important is because they are an asset that is...
Perfecting Your Brand Positioning
The importance of building a brand and highlighting your uniqueness as a band or artist is something we have discussed a number of times across our blog series. In this edition, the focus is on how to combine those two aspects effectively in order to create a strong...
How and When to Choose a Publicist
So, you've decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of things, we've decided to give you a short guide on how to figure out...