Being a solo artist or performing in a band often brings a number of learning curves as you navigate your career and grow your brand. It's easy and understandable to make mistakes while you're finding your feet, and that's okay, but some mistakes can potentially be...

Many musicians find navigating the likes of TikTok, and other types of short form content such as Reels and YouTube Shorts, to be a minefield in terms of creating engaging content that fits their brand. To quickly address the elephant in the room, having to create,...

With many bands and artists nowadays taking on multiple roles such as social media manager, merch designer, producer, manager etc., it is easy to become overwhelmed and feel pressured to do everything at once. In a fast paced industry in a fast paced world, many want...

Preparing to drop a new release, whether it's a full-length album, a music video or even a tour announcement, there is a lot to consider and the workload can often be higher than anticipated. To avoid a last minute rush that may compromise the quality of your...

YouTube remains a valuable tool for music promotion. In the ever-changing landscape of social media, YouTube is versatile through its ease of accessibility for fans and also in terms of the type of content you can share on it. From professional videos to more...