The Benefits Of Promoting Your Older Music
When you’re in-between releases with nothing new to promote and not much coming up, you can stay at the forefront of your audience’s minds by re-promoting your older music. You might gain new fans who did not know about your older music, and you’ll continue drawing...
A Short And Happy Intro To Threads For Musicians
Social media tends to infuriate musicians. As one of those musicians, I wasn’t expecting Threads to provide a respite from the annoyances of other social media platforms when I downloaded it on a whim in July 2023. However, Threads has quickly become my favorite...
The Benefits of Extended PR Campaigns in the Digital Age
The strategies for promoting music have seen significant changes, especially with the advent of streaming platforms. For bands looking to make a mark, the approach to PR can make or break their visibility and success. While short, intense PR campaigns have their...
Introducing Our July 2024 Seminar – How To Plan Your Release With Justin Roth
C Squared Music Marketing and Justin Roth (WAR CURSE) will be hosting a seminar on how to plan your next release. Justin is a member of WAR CURSE, which is signed to Metal Blade Records and has taken an active role in shaping the band’s strategy and in advising other...
Mistakes Bands Make And How To Avoid Them
Being a solo artist or performing in a band often brings a number of learning curves as you navigate your career and grow your brand. It's easy and understandable to make mistakes while you're finding your feet, and that's okay, but some mistakes can potentially be...
How To Improve Your Short Form Video Content
Many musicians find navigating the likes of TikTok, and other types of short form content such as Reels and YouTube Shorts, to be a minefield in terms of creating engaging content that fits their brand. To quickly address the elephant in the room, having to create,...
Why Bandcamp-Only Releases Could Be Limiting Your Music’s Potential
Independent artists are constantly seeking ways to get their music out there. Among the plethora of platforms available, Bandcamp has gained popularity for its artist-friendly revenue model and dynamic and engaged community. However, while Bandcamp offers numerous...
Creating A Sustainable Workload Balance
With many bands and artists nowadays taking on multiple roles such as social media manager, merch designer, producer, manager etc., it is easy to become overwhelmed and feel pressured to do everything at once. In a fast paced industry in a fast paced world, many want...
The Two Types of PR Campaigns: Managed vs. Non-Managed
When promoting your music, selecting the right PR campaign is crucial. At C-Squared, we offer two types of campaigns: managed and non-managed, depending on your band’s needs. Each type of campaign ensures your release will reach our entire audience, but managed offers...
PR Tips: Planning Ahead
Preparing to drop a new release, whether it's a full-length album, a music video or even a tour announcement, there is a lot to consider and the workload can often be higher than anticipated. To avoid a last minute rush that may compromise the quality of your...