Making Connections: Part I

Making Connections: Part I

In our fast paced world it’s becoming too easy to get caught up in the seemingly ‘instant’ success of others, especially through what is shown on social media. There are a very (very) small number of individuals who may find themselves in the right...
Putting Your Best Foot Forward

Putting Your Best Foot Forward

Following last week’s article, “Taking Your Music To The Next Level,” which discussed the necessary groundwork for building success when implementing promotional strategies, this edition considers social media – your virtual ‘shop...
Taking Your Music To The Next Level

Taking Your Music To The Next Level

This article is the first in a new series that delves into the holistic approach to music marketing and PR. For those bands and artists seeking to take their careers to the next level, this series addresses the workload; what is required in different areas, how best...
Managing The Workload: Music Marketing & PR

Managing The Workload: Music Marketing & PR

Promotional strategies for marketing music have shifted and being able to adapt to new methods is key for continuing growth. A holistic approach is best. This includes traditional PR campaigns alongside strategic marketing plans that are designed with your specific...
When To Invest In Ads

When To Invest In Ads

As we’ve mentioned already, the most successful strategies for music promotion involve taking a holistic approach and this can include the carefully considered use of paid ads. There are misconceptions about how best to use paid ads along with who should be...
PR Results: What To Expect

PR Results: What To Expect

Music PR remains an integral aspect in the musician’s toolkit of promotional strategies. It is best included as part of a whole holistic approach alongside additional marketing elements. PR campaigns do not adhere to a one-size-fits-all framework in terms of...