Release Day: Best Practices For Success

Release Day: Best Practices For Success

It’s release day. Your new single, video, or album, whatever it may be, has been unleashed on the public. Months of planning ahead with PR campaigns, marketing strategies, and social media schedules has led to this day. So, what now? The arrival of a new release...
Building Effective Engagement

Building Effective Engagement

In an ever changing landscape of social media algorithms, increasing your reach on these platforms can often feel like an up hill struggle. While keeping on eye on current trends and posting an array of good quality content is a key aspect of successfully running your...
Quality Control: Making The Best Of Your Resources

Quality Control: Making The Best Of Your Resources

The most effective method of promoting music is through a holistic approach. This means including different types of marketing strategies (which are relevant to you), alongside PR, for example. However, before the promotional work for a new music release can even...
Understanding Music PR: Short & Long Term Benefits

Understanding Music PR: Short & Long Term Benefits

The world of music PR may seem a little confusing if you have not encountered it before. In summary, PR = brand awareness. This is the case for both mainstream PR and music PR specifically, however, music PR operates quite differently in many aspects. As band or solo...
Are Ads Right For You?

Are Ads Right For You?

Running online ads to promote your music, merch, tour announcement – whatever it may be that you wish to market – can assist in boosting your reach to new and existing audiences. However, as with any marketing tools, it is key to use them effectively...
Don’t Rush Your Release

Don’t Rush Your Release

The day has finally arrived – you have the final masters of your new album, the final version of your music video has landed in your inbox, the tour dates have been confirmed, and you’re desperate to declare it all from the rooftops and unleash everything...