Perfecting Your Brand Positioning

Perfecting Your Brand Positioning

The importance of building a brand and highlighting your uniqueness as a band or artist is something we have discussed a number of times across our blog series. In this edition, the focus is on how to combine those two aspects effectively in order to create a strong...
How and When to Choose a Publicist

How and When to Choose a Publicist

So, you’ve decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of things, we’ve decided to give you a short guide on how to...
Social Media & Authenticity

Social Media & Authenticity

One common tip that many music marketing gurus will tell you is that, in order to be successful on social media, you need to be “authentic” But what does that mean? One of the first things to be aware of when you are going to use social media is that being...
How To Be Successful At Media Interviews

How To Be Successful At Media Interviews

Interviews, whether written via email, taken as a call or recorded with video, are a means for bands and artists to showcase their personalities and share interesting stories. Interviews are a great way for fans to learn more about you and/or your band. This guide...