Social Media & Authenticity

Social Media & Authenticity

One common tip that many music marketing gurus will tell you is that, in order to be successful on social media, you need to be “authentic” But what does that mean? One of the first things to be aware of when you are going to use social media is that being...
How To Be Successful At Media Interviews

How To Be Successful At Media Interviews

Interviews, whether written via email, taken as a call or recorded with video, are a means for bands and artists to showcase their personalities and share interesting stories. Interviews are a great way for fans to learn more about you and/or your band. This guide...
How and When to Choose a Publicist

How and When to Choose a Publicist

How and When to Choose a Publicist So, you’ve decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end...
Effective Scheduling: A Guide For Planning Releases

Effective Scheduling: A Guide For Planning Releases

You’ve invested time, finances, blood, sweat and tears into your music. One of the key essentials to ensuring you have the best possible chance to reach a wide audience is to carefully and strategically plan your release PR campaign. However, even with careful...
When It Sounds Too Good To Be True, It Probably Is

When It Sounds Too Good To Be True, It Probably Is

Recently there has been a trend of bands receiving DM’s on social media or Bandcamp with an offer of a record deal of some sort. Usually, the offer is from someone saying they are an A&R or a representative of a label and they are interested in signing the...