Best Practices: Scam Awareness

Best Practices: Scam Awareness

In the current age of digital music marketing, it is not uncommon for many bands and artists to find scam messages in their DMs, receive oddly worded emails and see ‘get rich quick’ type content being recommended online. While there are many legitimate...
Why You Should Avoid Playlist Pitching Services

Why You Should Avoid Playlist Pitching Services

In the age of streaming, it’s essential to strive to get your music, especially a new release, in front of as many people as possible. Major playlists with a high number of active listeners can assist in reaching new audiences, so it’s not surprising that...
Release Day: Best Practices For Success

Release Day: Best Practices For Success

It’s release day. Your new single, video, or album, whatever it may be, has been unleashed on the public. Months of planning ahead with PR campaigns, marketing strategies, and social media schedules has led to this day. So, what now? The arrival of a new release...
Building Effective Engagement

Building Effective Engagement

In an ever changing landscape of social media algorithms, increasing your reach on these platforms can often feel like an up hill struggle. While keeping on eye on current trends and posting an array of good quality content is a key aspect of successfully running your...
Quality Control: Making The Best Of Your Resources

Quality Control: Making The Best Of Your Resources

The most effective method of promoting music is through a holistic approach. This means including different types of marketing strategies (which are relevant to you), alongside PR, for example. However, before the promotional work for a new music release can even...
Understanding Music PR: Short & Long Term Benefits

Understanding Music PR: Short & Long Term Benefits

The world of music PR may seem a little confusing if you have not encountered it before. In summary, PR = brand awareness. This is the case for both mainstream PR and music PR specifically, however, music PR operates quite differently in many aspects. As band or solo...