by Curtis Dewar | Oct 21, 2024 | PR Tips
What is Marketing? According to the Oxford Dictionary, marketing is defined as “the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively.” This is a strong...
by Sofia | Oct 7, 2024 | PR Tips
If the terms of your collaboration with another artist are not comprehensively laid out, it could sink your collaboration (and your friendship) in the long run. As a law clerk who works for a music-focused law firm (Randy Ojeda Law), I have assisted with multiple...
by Curtis Dewar | Oct 7, 2024 | PR Tips
One question we frequently get asked is, “How do I adequately prepare to release my single?” In this blog post, we hope to help answer that question. PRE-RELEASE ArtObviously, you need to make sure you have your music first, but assuming you have that, the...
by Curtis Dewar | Oct 1, 2024 | PR Tips
Facebook, Twitter, and Instagram are the go-to channels for most metal bands’ social media marketing. However, several emerging or lesser-known platforms also deserve your attention. But why should you care about these new platforms? Because early adopters tend to...
by Curtis Dewar | Sep 23, 2024 | PR Tips
If you’ve read our previous article on Social Media and Authenticity, you’ll remember that using tactics to artificially increase your social media numbers won’t work. Please keep that in mind as you read this article. One common complaint we hear from bands is that...
by Curtis Dewar | Sep 16, 2024 | PR Tips
A PR campaign for an album or single typically lasts between 3-5 months on average. If a band runs a shorter campaign, they often miss out on valuable opportunities. This is because print magazines and larger websites require longer lead times to review an album. Much...
