Social Media & Authenticity

Social Media & Authenticity

One common tip that many music marketing gurus will tell you is that, in order to be successful on social media, you need to be “authentic” But what does that mean? One of the first things to be aware of when you are going to use social media is that being...
How To Be Successful At Media Interviews

How To Be Successful At Media Interviews

Interviews, whether written via email, taken as a call or recorded with video, are a means for bands and artists to showcase their personalities and share interesting stories. Interviews are a great way for fans to learn more about you and/or your band. This guide...
How and When to Choose a Publicist

How and When to Choose a Publicist

How and When to Choose a Publicist So, you’ve decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end...