by Sofia | Jul 1, 2024 | PR Tips
When you’re in-between releases with nothing new to promote and not much coming up, you can stay at the forefront of your audience’s minds by re-promoting your older music. You might gain new fans who did not know about your older music, and you’ll continue drawing...
by Sofia | Jun 24, 2024 | PR Tips
Social media tends to infuriate musicians. As one of those musicians, I wasn’t expecting Threads to provide a respite from the annoyances of other social media platforms when I downloaded it on a whim in July 2023. However, Threads has quickly become my favorite...
by Corinne Westbrook | Jun 18, 2024 | PR Tips
The strategies for promoting music have seen significant changes, especially with the advent of streaming platforms. For bands looking to make a mark, the approach to PR can make or break their visibility and success. While short, intense PR campaigns have their...
by Sofia | Jun 10, 2024 | PR Tips
C Squared Music Marketing and Justin Roth (WAR CURSE) will be hosting a seminar on how to plan your next release. Justin is a member of WAR CURSE, which is signed to Metal Blade Records and has taken an active role in shaping the band’s strategy and in advising other...
by Holly | Jun 3, 2024 | PR Tips
Being a solo artist or performing in a band often brings a number of learning curves as you navigate your career and grow your brand. It’s easy and understandable to make mistakes while you’re finding your feet, and that’s okay, but some mistakes can...
by Holly | May 28, 2024 | PR Tips
Many musicians find navigating the likes of TikTok, and other types of short form content such as Reels and YouTube Shorts, to be a minefield in terms of creating engaging content that fits their brand. To quickly address the elephant in the room, having to create,...
