Marketing Your Music: Setting Realistic Goals

Marketing Your Music: Setting Realistic Goals

Growing your audience is a key goal for most bands and artists. In order to achieve this, a combination of networking (both in physical and virtual realms), marketing, PR, and strategy planning around releases is required. Ultimately, this is a large workload for...
Music PR: Preparations and Expectations

Music PR: Preparations and Expectations

When hiring a music PR agency to assist in promoting your music, a new tour, a new video, whatever it may be, it is important to ensure that as a band you are fully prepared and expectations on both sides are understood. Be prepared you are with your assets but also...
Promoting Your Music With A Direct Approach

Promoting Your Music With A Direct Approach

As the industry landscape and virtual worlds of social media continue to shift, it is imperative you adapt your promotional and marketing strategies in order to be successful. Focusing on social media especially, algorithmic developments can significantly impact the...