Mistakes Bands Make And How To Avoid Them
Being a solo artist or performing in a band often brings a number of learning curves as you navigate your career and grow your brand. It's easy and understandable to make mistakes while you're finding your feet, and that's okay, but some mistakes can potentially be...
How To Improve Your Short Form Video Content
Many musicians find navigating the likes of TikTok, and other types of short form content such as Reels and YouTube Shorts, to be a minefield in terms of creating engaging content that fits their brand. To quickly address the elephant in the room, having to create,...
Why Bandcamp-Only Releases Could Be Limiting Your Music’s Potential
Independent artists are constantly seeking ways to get their music out there. Among the plethora of platforms available, Bandcamp has gained popularity for its artist-friendly revenue model and dynamic and engaged community. However, while Bandcamp offers numerous...
Creating A Sustainable Workload Balance
With many bands and artists nowadays taking on multiple roles such as social media manager, merch designer, producer, manager etc., it is easy to become overwhelmed and feel pressured to do everything at once. In a fast paced industry in a fast paced world, many want...
The Two Types of PR Campaigns: Managed vs. Non-Managed
When promoting your music, selecting the right PR campaign is crucial. At C-Squared, we offer two types of campaigns: managed and non-managed, depending on your band’s needs. Each type of campaign ensures your release will reach our entire audience, but managed offers...
PR Tips: Planning Ahead
Preparing to drop a new release, whether it's a full-length album, a music video or even a tour announcement, there is a lot to consider and the workload can often be higher than anticipated. To avoid a last minute rush that may compromise the quality of your...
PR Tips: Growing Your YouTube Channel
YouTube remains a valuable tool for music promotion. In the ever-changing landscape of social media, YouTube is versatile through its ease of accessibility for fans and also in terms of the type of content you can share on it. From professional videos to more...
What Nobody Is Telling You: Insights for Bands Struggling to Get Signed
For many bands, the dream of getting signed to a music label feels like the ultimate validation of their talent and hard work. However, the path to achieving this dream can often be frustratingly opaque. If you're in a band and struggling to catch the eye of a record...
The Risks of Artificial Streaming and Paid Third-Party Services in the Music Industry
In today's digital age, the music industry faces a myriad of challenges, one of which is the growing issue of artificial streaming and the use of paid third-party services that promise guaranteed streams or playlist placements. While the promise of quick success and...
What To Do Between Releases: Social Media
Marketing an upcoming album, sharing a new music video, promoting a tour, these are all aspects many bands and musicians are familiar with when it comes to promoting themselves. It can be difficult to know what to do however, when you are between releases, new music...
The Unseen Side Of Success: Learning From Failure
In the luminous world of music, where the spotlight often shines on chart-topping hits and sold-out tours, it's easy to overlook the missteps and failures that pave the way to success. Yet, it's in the shadows of these less celebrated moments that some of the most...
Content is Key: Make The Most of Your Existing Social Media Materials
Many bands struggle with running their social media especially when it comes to creating content to post. It's not surprising considering most smaller independent bands are running the business side themselves while also song writing, recording and touring. Keeping...
Making The Most of Promotional Tools: Why You Should Share Press Quotes
Back in January, I shared a blog post discussing how to effectively make use of press coverage which included a number of reasons why you should share quotes from journalists as promotional materials. You can read that post here! Delving further into the importance of...
Harmonizing Expectations: Navigating Your First Music PR Campaign for Long-Term Success
Crafting a successful PR campaign is a pivotal step for musicians at any stage in their career, especially for those embarking on their first. A well-executed PR campaign can elevate your visibility, introduce your music to a broader audience, and set the stage for...
Marketing Your Music: Setting Realistic Goals
Growing your audience is a key goal for most bands and artists. In order to achieve this, a combination of networking (both in physical and virtual realms), marketing, PR, and strategy planning around releases is required. Ultimately, this is a large workload for...
Music PR: Preparations and Expectations
When hiring a music PR agency to assist in promoting your music, a new tour, a new video, whatever it may be, it is important to ensure that as a band you are fully prepared and expectations on both sides are understood. Be prepared you are with your assets but also...
Promoting Your Music With A Direct Approach
As the industry landscape and virtual worlds of social media continue to shift, it is imperative you adapt your promotional and marketing strategies in order to be successful. Focusing on social media especially, algorithmic developments can significantly impact the...
Beyond Paid Ads: Why Emerging Musicians Should Focus on Organic Growth
Musicians are constantly exploring ways to promote their music and expand their reach. Among the myriad of promotional tactics available, paid advertising stands out as a tempting shortcut to increased visibility. However, for musicians with a small audience, diving...
Rethinking the Strategy: Why Premiering Your Track or Video on a Website Might Not Be Ideal
In the ever-evolving landscape of digital media, artists and creators are continuously exploring strategies to launch their latest works. While premiering a track or video on a specific website once held a certain allure, this approach is becoming increasingly...
Building Your Image: The Importance Of Branding
Building a strong image is of huge importance for promoting your music. Music is a multi-faceted artform and the visual artwork and imagery that accompanies your releases and shows, can significantly impact your growth. Your brand needs to represent your values, be...
Making The Most of PR: How To Effectively Manage Media Coverage
The effective implementation of your media coverage can make a huge difference in terms of strengthening industry connections, creating social media content and showcasing your successes. This blog post offers a number of ways in which musicians can be more effective...
Tuning into the Rhythm: Why Music is Released on Fridays
Have you ever noticed that many of your favorite songs and albums tend to drop just as you’re gearing up for the weekend? There’s a reason why Friday has become the unofficial global release day for new music. This trend, which might seem like a mere coincidence, is...
Mastering the Art of Social Media: YouTube, TikTok, and Threads Strategies in PR
Welcome back to our “Getting Ready for PR” series with our Chief Publicist, Holly Royle! In this new installment, we’re diving into more specialized platforms and uncovering strategies to maximize your impact on YouTube, TikTok, and the emerging app Threads. Let’s...
Amplifying Your Presence: Expert Tips on Mastering Social Media for PR
Welcome back to our insightful “Getting Ready for PR” series! Today, we’re thrilled to have our Chief Publicist, Holly Royle, sharing her expert guidance on effectively leveraging social media for public relations success. In this edition, we’ll dive deep into the...