L.A. based artist CHERELE channels resilience and self-acceptance into the new single release, “Radical.” Escaping the confinement of expectations and resisting conformity, CHERELE advocates for being yourself in a world of continuous criticism. CHERELE’s “Radical” marks the debut release through entertainment attorney, artist manager, and A&R Randy Ojeda’s artist-first release series, Randy Ojeda ESQ.
CHERELE comments on the new track, “Radical”:
“Sometimes within rage there’s strength in knowing nobody can knock you off your pivot except you. When you throw everything off the table now you can start anew. There comes a time when you have to let them know you’re impenetrable and the exact opposite of average.”
On the new release and launch of ESQ, Randy Ojeda shares:
“‘Radical’ is exactly why I started ESQ. It’s bold, different, and completely Cherele. I couldn’t think of a better record to be ESQ-001 and introduce what this series is all about.”
About CHERELE:
CHERELE is a Fort Myers, Florida-born, Los Angeles-based rapper, songwriter, and multidisciplinary artist. Equal parts Southern rap and art-school dropout imagination – her music blends sharp lyricism, undeniable charisma, and left-of-center production into a sound that moves effortlessly between hard-hitting slaps and introspective storytelling. Redefining Southern Rap and unafraid of experimentation, CHERELE has carved out a lane entirely her own.
A two-time Rolling Loud performer and On The Radar top spitter, CHERELE has earned sync placements across HBO, Netflix, BET, MTV, VH1, and the WNBA while building her career independently. She has also shared stages with artists including Doja Cat, Doechii, and Lil Wayne, establishing herself as an artist equally at home on festival stages, in sync, and across visual media.
Her latest project, TALE OF AN UNDERDOG, explores resilience, identity, and self-determination through a body of work that reflects both her Florida roots and her commitment to artistic evolution.
Beyond music, CHERELE helps develop the creative vision surrounding her releases, directing and editing much of her visual content to create a cohesive artistic world. Whether through music, performance, or film, she approaches every project with the same commitment to telling stories that are unmistakably her own.
Connect With CHERELE:
Website: https://cherele.com/
Instagram: https://www.instagram.com/chereleworld/
Spotify: https://open.spotify.com/artist/65m7kUrxeVHpe2Q3HE4Law?si=vACL1F0ARDeTNq-dprezQQ
Apple Music: https://music.apple.com/us/artist/cherele/995594619
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About RANDY OJEDA ESQ:
Created by entertainment attorney, artist manager, and A&R executive Randy Ojeda, RANDY OJEDA ESQ is an alternative to the traditional record-label model as artists retain 100% of their royalties and publishing; there is no catalog ownership and no recoupment.
RANDY OJEDA ESQ does not acquire an artist’s catalog, publishing, or royalty income. Instead, every release is hand-picked prioritizing quality over quantity and is structured as a collaboration with the artist. Ojeda executively produces and curates each release, coordinates its rollout, oversees marketing, and actively pitches the music for potential industry opportunities, while the featured artist retains 100% of their master royalties and 100% of their publishing.
The release series is distributed in partnership with Symphonic Distribution, which has agreed to waive its distribution fees for every RANDY OJEDA ESQ release, enabling participating artists to receive 100% of their royalties.
Prior to practicing law, Ojeda worked in Business Development and A&R at Symphonic Distribution, where he supported independent artists and labels with release strategy and career development. Today, Ojeda combines his legal expertise, industry relationships, and ear for talent to advocate for artists and create new opportunities for independent music.
Connect with RANDY OJEDA ESQ:
Instagram: https://www.instagram.com/randyojedaesq
Threads: https://www.threads.com/@randyojedaesq
Facebook: https://www.facebook.com/randyojedaesq
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Website: https://randyojedaesq.com