How and When to Choose a Publicist
How and When to Choose a Publicist So, you've decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of...
Why You Need To Use Every Tool at Your Disposal to Promote Your Music
Independent musicians and artists have more tools than ever to share their work with the world. With the advent of digital technology and the proliferation of online platforms, the barriers to entry have significantly lowered, allowing artists to distribute their...
Effective Scheduling: A Guide For Planning Releases
You've invested time, finances, blood, sweat and tears into your music. One of the key essentials to ensuring you have the best possible chance to reach a wide audience is to carefully and strategically plan your release PR campaign. However, even with careful...
When It Sounds Too Good To Be True, It Probably Is
Recently there has been a trend of bands receiving DM's on social media or Bandcamp with an offer of a record deal of some sort. Usually, the offer is from someone saying they are an A&R or a representative of a label and they are interested in signing the band....
Best Release Practices – Learn From Justin Roth At Our Upcoming Seminar
Throwing your music on Spotify and posting about it on social media does not qualify as a release plan in today’s crazy, oversaturated market. If you’ve taken the time to write the material, rehearse it, go to (or build) a studio, and record it, the hard part is done....
The Benefits Of Promoting Your Older Music
When you’re in-between releases with nothing new to promote and not much coming up, you can stay at the forefront of your audience’s minds by re-promoting your older music. You might gain new fans who did not know about your older music, and you’ll continue drawing...
A Short And Happy Intro To Threads For Musicians
Social media tends to infuriate musicians. As one of those musicians, I wasn’t expecting Threads to provide a respite from the annoyances of other social media platforms when I downloaded it on a whim in July 2023. However, Threads has quickly become my favorite...
The Benefits of Extended PR Campaigns in the Digital Age
The strategies for promoting music have seen significant changes, especially with the advent of streaming platforms. For bands looking to make a mark, the approach to PR can make or break their visibility and success. While short, intense PR campaigns have their...
Introducing Our July 2024 Seminar – How To Plan Your Release With Justin Roth
C Squared Music Marketing and Justin Roth (WAR CURSE) will be hosting a seminar on how to plan your next release. Justin is a member of WAR CURSE, which is signed to Metal Blade Records and has taken an active role in shaping the band’s strategy and in advising other...
Mistakes Bands Make And How To Avoid Them
Being a solo artist or performing in a band often brings a number of learning curves as you navigate your career and grow your brand. It's easy and understandable to make mistakes while you're finding your feet, and that's okay, but some mistakes can potentially be...