The Importance of Networking for Musicians: Building Genuine Relationships
"Your network is your net worth." In the ever-evolving music industry, success is often shaped not just by talent, but by the strength of your network. For musicians, cultivating and maintaining relationships within the industry is just as crucial as honing your...
5 Things To Ask Your Lawyer About When You Get A Record Deal Offer
So you’ve been contacted by someone who appears to be a legitimate label representative, or maybe you’ve piqued a label’s interest after contacting them first. When they send you a formal record deal offer, what should you pay close attention to and be prepared to...
Social Media & Authenticity
One common tip that many music marketing gurus will tell you is that, in order to be successful on social media, you need to be "authentic" But what does that mean? One of the first things to be aware of when you are going to use social media is that being authentic...
How To Be Successful At Media Interviews
Interviews, whether written via email, taken as a call or recorded with video, are a means for bands and artists to showcase their personalities and share interesting stories. Interviews are a great way for fans to learn more about you and/or your band. This guide...
How and When to Choose a Publicist
How and When to Choose a Publicist So, you've decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of...
Why You Need To Use Every Tool at Your Disposal to Promote Your Music
Independent musicians and artists have more tools than ever to share their work with the world. With the advent of digital technology and the proliferation of online platforms, the barriers to entry have significantly lowered, allowing artists to distribute their...
Effective Scheduling: A Guide For Planning Releases
You've invested time, finances, blood, sweat and tears into your music. One of the key essentials to ensuring you have the best possible chance to reach a wide audience is to carefully and strategically plan your release PR campaign. However, even with careful...
When It Sounds Too Good To Be True, It Probably Is
Recently there has been a trend of bands receiving DM's on social media or Bandcamp with an offer of a record deal of some sort. Usually, the offer is from someone saying they are an A&R or a representative of a label and they are interested in signing the band....
Best Release Practices – Learn From Justin Roth At Our Upcoming Seminar
Throwing your music on Spotify and posting about it on social media does not qualify as a release plan in today’s crazy, oversaturated market. If you’ve taken the time to write the material, rehearse it, go to (or build) a studio, and record it, the hard part is done....
The Benefits Of Promoting Your Older Music
When you’re in-between releases with nothing new to promote and not much coming up, you can stay at the forefront of your audience’s minds by re-promoting your older music. You might gain new fans who did not know about your older music, and you’ll continue drawing...