How To Maximize Your PR Campaign

How To Maximize Your PR Campaign

A PR campaign for an album or single typically lasts between 3-5 months on average. If a band runs a shorter campaign, they often miss out on valuable opportunities. This is because print magazines and larger websites require longer lead times to review an album. Much...
Why Email Lists Matter

Why Email Lists Matter

One thing that many bands need to learn is how to harness the power of email marketing to its fullest extent. In this post, we will attempt to help you learn how! Why Email Lists Matter The reason why email lists are so important is because they are an asset that is...
Perfecting Your Brand Positioning

Perfecting Your Brand Positioning

The importance of building a brand and highlighting your uniqueness as a band or artist is something we have discussed a number of times across our blog series. In this edition, the focus is on how to combine those two aspects effectively in order to create a strong...
How and When to Choose a Publicist

How and When to Choose a Publicist

So, you’ve decided to release your album or single into the world. You know that your best chance to succeed is to engage in effective marketing and PR. Since our expertise lies in the PR end of things, we’ve decided to give you a short guide on how to...